James Rubec
Cision Canada
Toronto, ON, Canada
Contact James
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by James:
The Rise and Fall of the Pumpkin Spice Latte
Has society reached peak pumpkin spice? Here's what we found from an online analysis related to pumpkin spice products - plus tips for your own monitoring. → Read More
Debate Produces Good Moment for Clinton Campaign on Social Media
Though Donald Trump has been dominating on social media, last night's debate proved a win for Hillary Clinton. See the results of our analysis to find out why! → Read More
Why Memes Matter: The Good, the Bad the Viral
Read why engaging on social media for all of the lolz is valuable to brands and why people care about memes. → Read More
Cision’s Journey Continues: Thoughts From Our New CEO
Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and → Read More
How to Use Data to Drive Influencer Marketing Decisions
On this episode of the Influencer Pros Podcast, hosted by Heidi Sullivan, Cision’s Senior VP, Product, Sullivan speaks with Banks about how he grew Tap → Read More
3 Tips to Turn your pitch into an experience
By bringing journalists and editors into a home over the better part of a work-week, Apex has provided deeper context than a traditional pitch — showcasing the beneficial message that Walmart Canada has a customer’s holiday décor needs covered. It also gives journalists the chance to create all of the social and video content they need and that a brand like Walmart craves. → Read More
Holiday Product PR with Apex and Walmart Canada
See how Apex has helped one of Canada's largest retailers connect with journalists and land its products in gift guide pages this year: → Read More
The 9 Most Popular RNC Discussions
Our social analysis, collected July 18 to 21, reviewed more than 1.2 million social mentions from commenters in the United States and Canada. Our search included more than 400 terms relating to the convention and its speakers, including the conventions hashtags. → Read More
3 Tips to Running a Successful Marketing Event
A marketing event is your chance to showcase how put-together your brand is. The signage, food choices, invitations and even the music can have an impact on the impression that’s made. → Read More
How Video Content Consumes Our Lives
For professional communicators that means we have more than half someone’s workday to fill with targeted marketing messages, which then presents the challenge of creating content they actually want to consume and engage with. As Ron Tite said earlier this year in Cision’s Innovation Imperative E-Book, “Content is what people want to consume opposed to what people have to consume.” → Read More
Blogging Done Right: Learn To Research Like A Pro
Want to up your blogging game? Digging deeper than a Google search and conducting some old-fashioned reporting will attract a valuable audience and retain it forever. Here are tips in creating content your audience is craving. → Read More
3 Influencer Marketing Tips from Shel Holtz
Online influencers are the second most powerful promoters of a product or service, second only to your closest friends and family. Beyond getting into touch with a specific customer’s favourite aunt, the easiest way to see a recommendation lead to a purchase, or drive a specific action, is to work with influential online personalities. → Read More
How to Filter Out Similar Names in PR Monitoring
Public relations professionals often face issues when monitoring a brand because the company has a similar name to another organization, city or person or thing — nouns, got to love them. If you don’t have a good filter you can waste a great deal of time sifting through for the content you actually want to report on. → Read More
Selling Video as a Communications Medium
Niche content in any format will outperform broader messaging within that niche. Learn how to sell video to your team and create outstanding content that drives awareness and changes perceptions. → Read More
4 Free Tools for Social Image Creation
A great image speaks volumes for the content it promote. After you write your next Tweet, think about the image that goes along with it. Here are free tools you can use to create great images. → Read More
3 Twitter Changes You Need To Know About
During the past three weeks Twitter began rolling out previously-announced changes to its platform and we want to be sure you how these updates can benefit your content marketing efforts. → Read More
When Hell Freezes Over – Social Crisis Engagement
Keep the lights on by keeping your staff full and people trained. Otherwise, your brand’s version of downed power lines will become unmanageable. → Read More
3 Audience Engagement Secrets #2 Will Shock You
Breaking through the Internet and finding viral success is like capturing lightning in a bottle, but content companies that do it well target people in three ways: by their location, by their generation and by emotional triggers. → Read More
How to Monitor an Entire Industry
Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses. → Read More
7 Instagram Tourism Marketing Tips
Summer’s here for all intents and purposes and with that comes selfies, sunsets, cocktails and canoes. For Lisa LaVecchia, vice president and CMO of the Ontario Tourism Marketing Partnership Corporation (OTMPC), those photo opportunities represent a powerful marketing and branding tool via social media for Canada’s fourth largest province. → Read More