Ray Hiltz
SteamFeed
Montreal, QC, Canada
Contact Ray
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Past articles by Ray:
What is the HOA Showcase App and How Does it Work
How to create a Showcase Hangout On Air using the Google+ Showcase app. → Read More
What is the HOA Showcase App and How Does it Work
How to create a Showcase Hangout On Air using the Google+ Showcase app. → Read More
Authorship Faces Disappear from Google Search Results
What has changed with Authorship rich snippets and why? → Read More
The ROI of Google Plus Relationships
Contrary to the rumours and speculations arising from the departure of Google Plus visionary Vic Gundotra, Google Plus is very much alive. There will be changes, as there are on every social media platform. But G+ is the social nerve centre of Google. It’s their identity engine, social layer and social destination platform. All the reasons you should be active on it; authority building, lead generation,… → Read More
How to Schedule a Google Plus Hangout On Air Event
Now you may think I’m getting senile and repeating myself. Though the verdict may still be out on the former, I’m definitely not repeating myself. That last article was a guide for creating a HOA using the G+ Event Page. Google Plus finally caught on to the fact that we had to pull a MacGyver to get Hangouts On Air (HOA’s) to work with Events so they merged them. Now, Instead of creating an Event… → Read More
How to Build Trust on Google Plus
Google wants to trust you. It needs to trust you are who you say you are, your content is yours, and you have authority in your niche. It requires this in order to deliver the most relevant search results possible. Search is its bread and butter. So it created Google Plus, its “identity” engine. In this article, we’ll look at “trust.” Why does Google make it such a priority, and how can we use… → Read More
How Semantic Search Changes The Way You do Business
This article is a continuation of the one I wrote last Fall for SteamFeed about the relationship between Semantic Search, Google Plus and SEO: Why You Should Care About Google+, SEO and Semantic Search. Since then, I’ve had the opportunity to speak with David Amerland, author of Google Semantic Search, several times, most recently as guest on my weekly Google Plus Lunch Bunch Show. What became clear… → Read More
Are You Pumping Up Your Google Plus Strategy in 2014?
Can you really choose to ignore Google Plus this year? In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users according to GlobalWebIndex. If you’re a regular SteamFeed reader you’ve seen many persuasive articles on the benefits of including Google Plus in your marketing strategy. Google+ is Google and Search is Social Fellow… → Read More
How Do We Get More Engagement on Google+? HOA
That was the topic of this week’s G+ Tips & Topics Lunch Hangout and the answers reflected the diversity of our panelists. As a jumping off point to the discussion, I had referenced Mark Traphagen’s post: Want More Engagement? Post More Often. Is the answer to Google+ engagement then flooding our streams with content? While it may seem so, we also need to look at who’s producing it. Mark is a… → Read More
Google Plus It's Worth the Climb
Is Google Plus worth it? Find out if it is from this article by Ray Hiltz → Read More
Google+
This ever happen to you? You’re talking to a client and their response cues a song that plants an earworm in your head? Sweet Brown - Ain’t Nobody Got Time for Dat is the current resident of my cranium condo. On our Google+ Tips Lunch Hangout chat this week, we talked about the Google+ advantages to search rankings and our own experiences. The consensus was the level of engagement we experienced… → Read More
Are You Auto-tuning Your Content Marketing?
Is your content marketing reflecting your voice or compressing it? When Neil Young was told that he was singing flat at the recording of “We Are The World” he responded with, “Hey, Man. That’s my style”. It’s hard to believe that in this era when all the vocal wrinkles are “auto-tuned” out of a performance, that there was a time artists proudly showed off their “wrinkles”. It was called soul. It… → Read More
What Does it Take to Lead a Social Business?
How Business Can Use Google Plus Hangouts On Air
Hangouts and specifically, Hangouts on Air (HOAs), are the most popular Google Plus service. They’re the entry drug for the Google+ curious. But as +Ronnie Bincer has pointed out in many of his HOA appearances, there are concrete networking, social and search benefits to hosting HOA’s. So when I asked him about making the business case for Hangouts On Air on our last Lunch Bunch show of 2013, he… → Read More