Megan Tatum
The Grocer
United Kingdom
Contact Megan
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Past articles by Megan:
The eight most influential food and drink influencers of 2023
This list proves you don't have to be Gen Z yourself to know how to influence → Read More
M&S, Ocado and Just Eat to share Gen Z success at The Grocer conference
Attendees will benefit from a programme full of exclusive research, featuring top influencers, agenda-setting case studies and expert presentations → Read More
The Grocer’s New Product Awards 2022: value shines through among winners
Though price and a strong sense of value ran through many launches, the existing macro trends of health, sustainability and convenience remained among this year's winners → Read More
Oatly: is the plucky alt-milk challenger brand plucked?
Oatly is struggling to make it work as a corporate giant, with investors unnerved by mounting costs, strained sales, and a series of PR gaffes. What is going wrong? → Read More
Oatly’s top four PR fails
'If you're just depending on the emotional loyalty of your brand that's not much fun' → Read More
Posh butters and squeezable udders: how to add value in dairy
Against a backdrop of soaring prices, The Grocer charged five creative agencies with pitching dairy products Brits would be happy to pay more for → Read More
Is Beyond Meat beyond hope? And what its slump says about the other plant-based players
Beyond Meat was one of 2019's most successful IPOs, yet it's since been dumped. The fall raises questions for the entire plant-based sector → Read More
The battle of baked goods: category report 2022
Sweet bakery is winning the war for shoppers as wrapped bread declines. But could HFSS regulations redraw the battle lines? → Read More
Britain’s Biggest Brands 2022: who’s up and who’s down?
Here are the brands that enjoyed the biggest rise this year - and those that fell the furthest → Read More
The biggest funding rounds in cultured meat start-ups
Dive into the top 10 funding rounds for European biotechs developing protein alternatives and the biggest investments around the globe → Read More
Top Products 2021: grocery’s fastest-falling products and categories this year
Products and categories that were popular at the height of the pandemic have taken a hit this year → Read More
Top Products 2021: grocery’s fastest growing products and categories this year
Drinks dominate this year’s fastest-growing list. But one unexpected product has taken a leap → Read More
Pioneering but 'aggressive': perils of the young supermarket buyer
The new cohort of UK supermarket buyers are young, inexperienced and verging on confrontational, according to YouGov data from suppliers. So what’s really going on – and is youth always a bad thing? → Read More
Creative challenge: How can the dairy industry attract fresh talent?
Dairy is no exception to the grocery labour crisis. So, how can the sector attract new talent? We handed the task to creative agency Bray Leino → Read More
How to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case → Read More
Five strange yet nutritious ‘novel foods’ attracting attention from regulators
Some call them innovative. Others call them ‘Frankenfoods’ → Read More
Edible insects, CBD, lab-grown meat: why Brexit is great news for weird foods
Will Brexit kick-start the novel foods industry in the UK? → Read More
Junk food taxes: which countries tried them and did they work?
Countries around the world have attempted taxing junk food as a way to tackle an increasingly unhealthy population → Read More
Why more taxes on unhealthy food might be the answer to the UK’s obesity crisis
Campaigners are calling for the removal of VAT on healthy products. Could it work? → Read More
Virtuous shoppers: Ethical trading category report 2021
Growth in Fairtrade was monumental last year. But can a rise in ethical purchasing survive the pinch on consumer spending? → Read More