Jacob Warwick
Ann Handley
Incline Village, NV, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jacob:
How to Overcome Two of Content Marketing's Toughest Challenges
Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems. → Read More
Your First Year in Business Is Mostly About Surviving
Stress, self doubt and temptation -- and the odd gamboling deer -- will leap into your path as your business hurtles down the road during those first 12 months. Here's how to keep your hands on the wheel. → Read More
Hiring Your First Employee Is Scary
You quit your job to start your own company. Your first employee left a steady gig to follow you. → Read More
This Is How I Manage Freelance Workers and Why It Works
Building long-term but flexible relationships assures you the talent you need, when you need it, at price you can afford. → Read More
5 Ways That Companies are Screwing Up Their eCommerce Growth
A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce … → Read More
How a Minimalist Content Strategy Earns You More with Less
The content marketing conversation is shifting. Today's marketers can earn more with less by prioritizing quality and minimalism. → Read More
You're Not Crazy: Trading Your Six-Figure Job for Entrepreneurial Freedom Is the Right Move
You're Not Crazy: Trading Your Six-Figure Job for Entrepreneurial Freedom Is the Right Move You're the only one who should determine how much your time is worth. These tips can help you enter the startup world with eyes wide open. → Read More
Influential Content Speaks to the Head and the Heart
Whether your goal is to create a more reputable business, change your industry, reach more potential customers or expedite the sales process, your organization invests in content marketing to influenc → Read More
How Small Marketing Teams Can Achieve Big Content Wins
Whether want to build a content strategy, create and distribute content, or measure content performance, small marketing teams of even one-person can achieve content marketing success. See how. → Read More
The Scrappy Guide to Promoting Visual Content In 2017
It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts. While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem … → Read More
3 Steps Before Purchasing a Marketing Tool
Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges. It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies … → Read More
The Best Technology Tools for Content Marketing
These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution. → Read More
Three Steps for Crafting More-Personalized and Better-Performing Content
The more personalized your marketing content is for your target audience, the better that content will perform. These three steps will help you plan and craft content that reaches your audience. → Read More
2017 Budget Friendly Tools and Tips to Organize Your Content
It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis. While … → Read More
Why You Should Hire Marketers With Strong Industry Relationships
Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. With today’s marketing landscape as diverse, distributed, and competitive as ever, … → Read More
Where Should Content Marketers Turn When Hiring New Resources?
Before growing your team, understand the pros and cons of working with freelancers, contractors, consultants, agencies, and internal hires. → Read More
How to Slow Your Content Marketing to Move Forward
As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex. For some marketers muddled in the industry, frustrations are running high and … → Read More
The Smarter Way to Humanize Your Company's Use of Twitter
It's the people behind the logo who make the brand truly memorable. → Read More
Scale Your Content Marketing Effectively with These Tips
Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. A single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale. … → Read More
4 Ways to Find the Right Freelance Writer for Your Blog
Look for a freelance writer who is looking for an ongoing partnership → Read More