Chris Sherman
Search Engine Land
Boulder, CO, United States
Contact Chris
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Chris:
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more imperative than ever to learn which tactics really matter. → Read More
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more imperative than ever to learn which tactics really matter. → Read More
Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast … → Read More
Google News Initiative’s Realtime Content Insights for publishers now live
The Google News Initiative is a year-old set of efforts intended to help evolve publishers’ digital business models, support news organizations through technology and strengthen online journalism. The initiative released four new tools Monday to help online publishers understand and segment their audiences with a subscription strategy in mind. Two of the tools are widely … → Read More
Marketers cautiously experimenting with mobile AR
Most marketers have at least a passing familiarity with augmented reality (AR), an interactive experience where real-world objects are “enhanced” with digital overlays appearing on a mobile device or in specially equipped glasses. Silicon Valley based AR/VR/XR adviser Digi-Capital estimates that mobile AR could reach nearly three and a half billion users within 5 years. … → Read More
AMP user experience updates include video, lists, more
The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year. → Read More
WordPress 5.1 released with Site Health feature, developer tools, more
The release focuses on making the popular blogging platform faster and more secure with new tools for site administrators and developers. → Read More
Want to speak at SMX Advanced? Here's how
The agenda for our upcoming SMX Advanced show is live and we've opened up our speaking pitch form for select sessions of the show. → Read More
Want to speak at SMX London? Here’s how
SMX London takes place on May 21-22 at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected to speak, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very … → Read More
How to avoid a site migration disaster
There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your templates and so on. But you need to be careful and proceed with caution, because many things can go wrong. And the consequences can be severe. At SMX West, Bastian Grimm, CEO & Director … → Read More
SMX Munich agenda is now live
The agenda for our largest European show is now live. Check it out! → Read More
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human "quality raters." → Read More
Wanted: Session ideas for SMX Advanced
We’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea … → Read More
See the future of search at SMX West
On Wednesday, January 30, Google Head of North America Global Partnerships Marco Lenoci will take you on a journey where search is evolving from people actively seeking information, products and services, to the “Age of Assistance” where smart internet connected devices will anticipate our needs and will be constantly on hand as personal concierges. You’ll … → Read More
Facebook and Microsoft respond to NYT report on data sharing
After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were portrayed. The New York Times report, which appeared in Dealbook in the business … → Read More
Two years on, mixed reports on AMP adoption
The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates expected. → Read More
Can JavaScript override a nofollow meta tag?
Suppose you find yourself in a situation where you want Google to index certain pages, but you are required to use a template that uses the “nofollow” robots.txt meta tag. Can you use JavaScript to remove the tag when the page is fully rendered so that Google will index it? This question was recently posted … → Read More
Official AMP plugin for WordPress released
After more than three years of development and testing, the AMP Project has made the version 1.0 stable plugin freely available to WordPress users. → Read More
Here’s your exclusive insider look of SMX West
Elevate your career with 30+ sessions, 50+ expert speakers, networking, clinics, meetups and more! → Read More
Become a better search marketer in 2019 – the SMX West agenda is live
Get proven, actionable search marketing tactics with 30+ sessions, clinics and keynotes, intimate networking, and deep learning → Read More