Lee Odden
Social Media Today
Minneapolis, MN, United States
Contact Lee
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lee:
How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]
Influencer marketing offers significant opportunity for B2B brands - check out these tips. → Read More
The Guide to B2B Influencer Marketing for CMOs [Infographic]
While influencer marketing is most commonly associated with B2C, B2B brands are making the connection, and utilizing influencers to boost their efforts. → Read More
The Top B2B Influencer Marketing Trends for 2020 [Infographic]
Influencer marketing is not confined to the realm of B2C brands, B2B influencers are also having a major impact. Take a look at this infographic listing of major B2B influencer trends. → Read More
Tools of the Trade: B2B Influencer Marketing Tech and Platforms
A hot topic for every marketer today is working with influencers. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? Outside of the tools… → Read More
The Confluence Equation: How Content & Influencers Drive B2B Marketin…
Presentation by Lee Odden, CEO of TopRank Marketing at the 2018 Content Marketing World conference. → Read More
What You Need to Know About Influencers and B2B Marketing
How would you define an influencer? More people are asking this question than you might think. Is influence self proclaimed? Is it earned or assigned by others? Is it permanent or variable? Is being… → Read More
Big Brand Influencer Marketing
Lee Odden presentation on influencer marketing for large enterprise brands at the Content Marketing World 2017 conference. → Read More
Should You? Social Media for the CMO – Lee Odden –
Explosive growth of social networks has attracted considerable attention to CXO use of social media. → Read More
Inspiring Quotes to Supercharge Your Marketing – Lee Odden –
Good marketing programs involve strategy, goals, target audience, tactics and measurement. → Read More
B2B Influencer Marketing
Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies? Lee Odden of TopRank Marketing is the recognized… → Read More
Business Relations: PR And Marketing Converge
Now that companies are putting customers first in their digital marketing strategies, the collaboration with the public relations departments to create more continuity in the customer experience is paramount. → Read More
Data Is Vital Ingredient In Content Marketing Success
U.K. marketers spend an average of 36% of their marketing budget on content marketing, and 53% plan to increase spending in 2017. But producing consistently engaging content remains a challenge. → Read More
Marketers Begin To View Influencer Relationships As Strategic
But with pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of influencer relationships, misconceptions remain, a new report shows. → Read More
Three Ways CMOs Can Activate Influencers
Companies worldwide face a challenge of creating brand awareness, credibility, and engagement when launching into new markets. Content co-created with industry influencers can be very effective. → Read More
The Answer To B2B Success? Better Content
Business marketers can get ahead of competition with a customer-centric approach that provides buyers with relevant information when and where it matters, in the preferred formats. → Read More
Three Steps To Personal Social Media Success For CMOs
Should senior marketers be active on social networks? The answer from the CEO, the CMO, and the agency head is a resounding yes. Here’s how to do it. → Read More
How to Win at B2B Influencer Marketing
Published on Aug 25, 2016 Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing. → Read More
9 tools to find industry influencers
These online services can help you find and track the important voices for you and your established and potential audiences. → Read More
How content marketing has changed PR
Communicators can take advantage of this growing trend by creating and sharing content throughout the Web. Here are a few ways to embrace it. → Read More
How content marketing has changed PR
Communicators can take advantage of this growing trend by creating and sharing content throughout the Web. Here are a few ways to embrace it. → Read More