Yael Kochman
Teradata
Israel
Contact yael
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by yael:
Pokemon Go Marketing Campaigns Can Drive You An Insane Amount Of Traffic
How can we come up with Pokemon Go Marketing Campaigns that will excite and amaze our audience? I gathered some inspiration for you to take up on the trend. → Read More
8 Summer Marketing Tips To Set Off The Fireworks
As marketers, the summer months can be a real challenge for engaging with our customers. So here are 6 surefire tips to set off the fireworks this summer → Read More
4 Brexit Marketing Lessons That Will Inspire You
Is Brexit going to make an impact on the marketing industry as a whole? What can we learn from the successes and failures of Brexit marketing campaigns? → Read More
The Fisherman’s Guide To Market Segmentation
How to provide value to your customer and ignite the flame in building an engaging and hopefully long-term relationship by using market segmentation? → Read More
6 Hottest Digital Marketing Trends At Connect 2016
Well, my long awaited buildup to Connect 2016 finally actualized. Let me fill you all in on what is going on over here. → Read More
6 Steps To Rock Your Email Marketing Campaigns Like James Bond
Like James Bond in his movies, marketers need to be creative with their email marketing campaigns as well as carefully plan and constantly test new tactics. → Read More
Connect 2016: You Snooze, You Lose, Here’s What’s Coming
The moment we've all been waiting for, Connect 2016 is quickly approaching and the excitement is on the rise? The date of June 14th is set, but are you ready? → Read More
How to Fix a High Bounce Rate
Let's go over the 9 main reasons for high bounce rates and, more importantly, what you can do to make people keep scrolling downward and clicking through more pages. → Read More
Growth Talks w Roy Povarchik: How to Measure Content ROI?
Growth hacking has become one of the biggest buzz trends in the marketing world. I met Roy Povarchik during a growth hacking meetup with Neil Patel & other growth hackers → Read More
How to Choose Your Social Media Marketing Platform?
Social media is all about relationships and engagement. How do you Choose Your Social Media Marketing Platform? This posts compares 3 of them: Oktopost, Hootsuite & Buffer → Read More
How To Use Twitter To Boost Your Business Development And Sales
If you're anything like me, then you came to the world of social media later in life. I can remember the day I sent out my first Tweet - having no idea what I was doing. A few years later, I can hardly imagine my professional life without Twitter playing a central role - learning from my peers, connecting me to industry players - and most of all - developing my business leads. → Read More
5 Steps To Engage Users & Boost Word of Mouth Marketing
Word of mouth marketing has always been a powerful tool; it influences 50% of the purchase decision. While you can’t predict the effectiveness of WOM, there is a lot to be done to encourage people to talk about your product. → Read More
5 Steps To Engage Users & Boost Word of Mouth Marketing
Word of mouth marketing has always been a powerful tool; it influences 50% of the purchase decision. While you can’t predict the effectiveness of WOM, there is a lot to be done to encourage people to talk about your product. → Read More
How to Use B2B Content Marketing to Become Thought Leaders
Content marketing is a relatively new area in marketing. As a marketer for a B2B brand, you can use B2B content marketing to conquer the top spots of search engines and make your brand a thought leader. → Read More
How to Use B2B Content Marketing to Become Thought Leaders
Content marketing is a relatively new area in marketing. As a marketer for a B2B brand, you can use B2B content marketing to conquer the top spots of search engines and make your brand a thought leader. → Read More
Real-Time Marketing: Should Humor Be Used In Difficult Times?
I was going to write a post about building a successful marketing team for your startup, but I can’t. If any of you have been reading about what is going on in Israel, my home country, you understand why pretending that it’s “business as usual” might be a bit hard for me—so if you will … → Read More
Sales Skills That Will Make You a Content Marketing Expert
Here are 4 tips from the sales world that will help you become better at content marketing. → Read More
How Do You Get Your Startup Featured On TechCrunch Homepage?
Not often do early stage startups with less than $1M USD investment get featured on TechCrunch. Yet with the right PR strategy, it can happen. Find out how! → Read More
5 Top Tips to Market a New Product on a Minimum Budget
You’ve managed to develop an awesome product. Now what? Startup founders often think that their biggest challenge is to develop an amazing product that everyone wants. However, once they finish developing it, they learn: * Just because their product solves a major problem doesn’t mean the rest of the world knows the problem exists. * Even if there are people who are aware of this problem, they… → Read More