Felim McGrath
GlobalWebIndex
United Kingdom
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Past articles by Felim:
Q1 2017: Upcoming Reports from
A sneak peek at what reports are coming up this quarter from GlobalWebIndex. Including GWI Social, Device, Commerce and Entertainment. → Read More
Mobile Most Important Device for Facebookers
Facebook’s strong quarterly earnings showed how important mobile is to the platform, and to its ad revenue stream. → Read More
17% of Business Travelers Using Uber
In Uber’s drive towards profitability, the professional travel sector has been an area of focus – with Uber for Business, the company aims to stake it's claim. → Read More
Free Delivery Top Purchase Driver for Amazon Visitors
Outside of China, over half of digital consumers engage with Amazon each month and free delivery is key to convincing these visitors to purchase. → Read More
UK/US Vice Visitors Watching 3+ Hours of TV Daily
Our final Chart this week looks at Vice Media's audience in the UK & USA and their enthusiasm for consuming television content, both broadcast and online. → Read More
1 in 10 in North America Now Own a Smart Wristband
The health-based wearables market has seen some notable events recently, with Fitbit completing various acquisitions and this month’s Consumer Electronics Show. → Read More
Trends 17: The Victory of Video
When VP for Facebook in EMEA, proclaimed last that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. → Read More
Trends 17: Snap Gets Trendy
Is it certain that video will be the future of social? And after that, could it be that video is the future of everything? → Read More
Trends 17: Facebook 2.0
The reality is that Mark Zuckerberg's ubiquitous social network, Facebook, is, and will remain for some time, the king of the social media industry. → Read More
The 10 Biggest Trends to Watch Out For in 2017
What global trends are shaping the 2017 online media landscape? Check out the ten biggest trends every brand, advertiser and marketer should watch out for. → Read More
Over 75% of Teens in UK on Snapchat
With the long-rumored Snap Inc. IPO in progress, we look at the markets where Snapchat has made the biggest impact among the trend-setting teen demographic. → Read More
98% of Digital Consumers are Social Networking
Social media’s influence on the digital activities of internet users is growing. In 2016 being an internet user is synonymous with being a social networker. → Read More
26% Interested in Buying a PS4
Three years ago today, the PlayStation 4 was launched in North America. And as today’s Chart shows, it remains the most desired of the major console brands. → Read More
Free Delivery is the Top Online Purchase Driver
As millions of online shoppers in Asia take advantage of the Singles’ Day sales, we look at the importance of free delivery as an online purchase driver. → Read More
75%+ of Chinese Internet Users Shopping via Mobile
Singles’ Day reminds us of how enthusiastic Chinese digital consumers are about online commerce. This year’s event, covering 24 days, will culminate tomorrow. → Read More
For Alibaba’s Singles’ Day: Think Mobile, Think Social
Every year, the e-commerce phenomenon of Singles’ Day (or 11.11 as it’s now called) reminds us of just how much opportunity exists for brands in China and in the APAC region generally. In 2015, Alibaba, the driving force behind Singles’ Day, claimed to have processed £9.4billion worth of sales in only 24 hours. And as this year’s event has been expanded to cover 24 days of shopping, we can… → Read More
85% of Viners use Twitter
The announcement that Vine would be shutting down came as a surprise to many, but the audience's transition to Twitter could be straightforward. → Read More
50%+ in the Americas Watching Netflix
Last week, Netflix announced third quarter results that exceeded expectations. We look at Netflix’s success and the opportunities that exist for it globally. → Read More
1 in 4 Instagrammers Sharing Photos to Other Networks
As today’s Chart shows, one reason why Instagram has become so widely known is the likelihood of people posting their Instagram content to other services. → Read More
Q4 2016 Reports from
A sneak peek at what reports are coming up this quarter from GlobalWebIndex. → Read More