Alfred Maskeroni, AdWeek

Alfred Maskeroni


New York, NY, United States

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Past articles by Alfred:

TNT’s Animal Kingdom Activation Featured a Giant Wave-Riding Pool in Downtown Austin –

The network’s huge outdoor activation promoting Season 2 of the show brought California to Austin, Texas. → Read More

Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show

It’s not exactly simple to pull of a successful brand activation that translates well in real life and across all platforms. So how does a cable television brand promote its new show? Bravo descended on Austin to promote their new series ‘Stripped’—a social experiment where participants are forced to shed all of their material possessions for 21 days. In a flash-mob style activation—in the… → Read More

Have a Look Inside AMC’s Perfect Replica of Breaking Bad’s Los Pollos Hermanos at SXSW –

When it comes to experiential marketing, there's one place where brands shine—the not-so-little-anymore brand-a-palooza called South by Southwest. And AMC's Better Call Saul activation is one of the best, most [...] → Read More

Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot

brightcove.createExperiences(); There's a lot of mystery around what makes a video go viral and the factors that can catapult content into the stratosphere of cyber fame. → Read More

Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional

It's a tragic day, as one of the most gifted musicians of the modern era has passed. Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind. → Read More

Call a Hot Jedi Phone Sex Line, You Will, After Watching Playboy's Absurd Fake Ad

Remember phone sex lines? They happened a long time ago in a galaxy far, far away. I'll cut right to the chase here, skipping over the fact that there's a new Star Wars movie coming out this week, justifying the existence of this clip. → Read More

Meet the Ridiculously Cute Pets That Come to Work at L.A.'s Canine-Crazy Ad Agencies

Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom or dad to get home and give them some love—before they take it out on a favorite pair of shoes or all over that new rug. → Read More

Why Kenan Thompson Thinks Hillary Is a Muscle Implant and Ben Carson Is a Sleeping Pill

Whether you support Donald Trump as a politician, genius showman, idiot—or all of the above—you might want to check out Saturday Night Live this weekend, as he is set to host what will surely be an episode full of intrigue and spectacle. → Read More

The North Face Gave These Shoppers a VR Experience That Suddenly Got Awesomely Real

You're shopping for a new coat at The North Face store, when an eager clerk asks if you want to test out your potential winter gear before leaving the store. "Sure?" you say, agreeing mostly so they'll stop bothering you. → Read More

Mr. Robot's Sam Esmail on How Not to Get Hacked, and Which Old Logos He Loves

In the wake of large-scale cyber attacks on corporations like Sony and Internet hives like Ashley Madison, there's no shortage of brand scandals caused by hackers. "The hacker community is a real threat—it's not something you ignore," Mr. → Read More

Check Out Melissa Etheridge's Cover of Janis Joplin's 'Mercedes Benz' at the Clio Awards

In addition to the usual pomp and circumstance, the 2015 Clio Awards on Wednesday were peppered with some fun little nuggets celebrating the ad industry and culture. One such moment occured as music legend Melssa Etheridge took the stage to introduce several musical acts—X Ambassadors and Salt-n-Pepa. Etheridge addressed the crowd. → Read More

This Ludicrously Awesome KFC Bucket Takes Your Selfies and Prints Them Out

Have you ever thought to yourself, "You know what would be really cool? What if when I'm hanging with my hipster friends later, eating fried chicken in the park, we could immediately print out photos of our fun times together!"? → Read More

Pluto Finally Gets Its Picture Taken, and Some Brands Do Their Own Flybys

On Tuesday morning, NASA showed the world that it's finally gotten around to visiting our solar system's favorite not-a-planet-anymore, Pluto. On Instagram, the once-blurry dot in space was featured in glorious high-res for all humankind to behold. And brands, of course, wanted in. → Read More

Woman Applies Makeup in Zero Gravity in This Beauty Brand's Fun, Baffling Stunt

Maybe she's born with it. Maybe she applied it in zero gravity. In this weird little gem of absurdism, Korean agency Innored—makers of the famous North Face stunt with the disappearing floor—promotes a beauty product called IOPE Air Cushion by having a woman apply it while weightless and plummeting to earth in a giant airplane. → Read More

Jeb Bush Unveiled His 2016 Logo, and the Internet Shouted Unkind Things at It

There's nothing more infectious than good old fashioned enthusiasm from a presidential candidate. And what better way to project that political fervor than by adding an exclamation point to your campaign logo? On Sunday, John Ellis Bush, known colloquially by a snappier acronym, did just that in unveiling his 2016 logo. → Read More

Watch 12 Famous Logos Evolve Before Your Eyes in These Mesmerizing GIFs

Unless you're hiking the Appalachian Trail, or staring at your walls all day, or living under a rock, or running ad-blocking software for your eyeballs, you're bombarded with brand logos all day long. → Read More

Illustrator Takes Requests on Twitter and Draws the World's Saddest Logos

Happy brands are everywhere. But what if there were some sad brands, too? Illustrator and author Adam J. Kurtz wouldn't mind seeing that. Kurtz, who's part of BuzzFeed's YrBff team, tweeted out the following right before the holiday weekend: hi friday twitter! do you like brands? → Read More

Unhappy With the Mad Men Finale? Here Are 15 Totally Possible (or Not) Alternate Endings

Now that you've been on the Internet for a few hours today, you've probably read about people who correctly predicted the ending of Mad Men. That's pretty impressive, considering the number of theories that have been floating around in recent weeks. → Read More

Here's How Brands Honored Draper and Company During the Mad Men Finale

If you were glued to a television-type device during the Mad Men finale on Sunday night, you probably had your second-screen-type device at the ready to tweet your spoiler-laden reactions. Brands certainly did. And so did some agencies—particularly McCann, of course, which has featured prominently in Season 7. → Read More

Waffle House Unracists Its Cinco de Mayo Tweet Just in Time

It's Cinco de Mayo, and here's a simple rule for all you brand social managers out there: Don't make puns using the name Juan. Dave and Buster's learned this the hard way. → Read More