Ivan Kreimer
SitePoint
Mexico
Contact Ivan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ivan:
How to Make a Career Transition Into Web Development —
Learning to code after hours? Learn three key strategies to help you leave your day job behind and make the career transition to full-time developer. → Read More
How Entrepreneurs and Executives Can Develop a Writing Habit
An executive with the ability to communicate clearly through the written world can reap many benefits. → Read More
How to Boost Your Next PR Campaign with Semantic SEO
Search engine optimization is constantly evolving. In the past few years, Google has made a series of changes to its algorithm making comms strategists rethink semantic SEO. → Read More
How Fintech Companies Succeed at Twitter
As the fintech space becomes more crowded as platforms try to differentiate themselves, one way to do this is to succeed at Twitter. → Read More
How to Minimize a PR Crisis When Trouble Hits
When your company faces a PR crisis that results in negative press, remind yourself that--like most things--it's temporary. Then put a comms framework in place to get through, until you're on the other side. → Read More
Get Twitter Right with High-Tech SaaS
The companies in the high-tech Software-as-a-Service (SaaS) industry are always evolving, regularly launching new innovative products to the market. Here's how they use Twitter to help their cause. → Read More
How PR Pros Can Become Master Trend Forecasters
PR pros are always looking to find efficient ways to broadcast their messages. There are few better ways to do so than by becoming a master trend forecaster. → Read More
3 Reasons Your Email Marketing Conversion Rates are Low
When it comes to sending emails, it’s not enough to craft a compelling message and send it to your subscribers’ inboxes. You need to make sure people are opening your emails and ultimately conver… → Read More
How to Craft Strong Email CTAs that Get Clicked
Picture this: you crafted a beautiful email with a great subject line, an interesting hook, and a relevant offer. You hit the ‘send’ button and pat yourself on the back! A couple of days later, y… → Read More
PR Strategy: Brands in Motion—How PR Can Lead the Way
Current technological innovations mean that the needs and desires of consumers change faster than ever. To keep up with these changes, PR can lead the way for brand identity. → Read More
Media Outreach: 3 Secrets of Effective PR Pitches
At Meltwater, we recently noticed that clients sent 188% more emails than the previous year, showing an increased need for media outreach strategies. → Read More
3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018
B2B companies are increasingly using Twitter for a very public social media footprint that on its surface doesn't mesh with the industry's previously secretive communications strategy. Here are some winning content strategies. → Read More
Why You Should Never Buy an Email Database (And What You Need to Do Instead)
Do you remember when you first learned about email marketing? In most cases, one of the first things you learn is about the importance of building an email list. Building an email list represents the… → Read More
SEO for PR Pros: How Search Can Get Your Message Out
Search engine optimization (SEO) can impact the way PR messages get transmitted online, helping to increase site traffic and reach new audiences. → Read More
PR and Advertising Agencies Use Twitter to Connect
PR and advertising agencies understand how to position a message, how to broadcast it, and how to measure its impact. Now, these comms pros are using Twitter to connect with audiences in a B2B context. → Read More
What Elon Musk Can Teach You About Getting Funding for Your Startup
Learn from the entrepreneur's successes -- and his mistakes. → Read More
Will remote work ever become mainstream?
For the past five years of my professional career, I've been blessed to work remotely from my home. First, as an SEO freelancer, then as an employee, and currently, as a content marketing ... → Read More
4 Hidden Secrets Behind High-Converting Emails
Imagine you’re the marketing manager of a mid-size online retailer, and your boss just said you need to create an email marketing campaign that drives conversions. So you roll your sleeves up and s… → Read More
4 Hidden Secrets Behind High-Converting Emails
Learn the elements that make emails convert and how you can add them to your email marketing strategy. → Read More
Why Customer Retention Is the New Marketing
You’ve heard it a thousand times: marketing is all about attracting potential customers to your business. As marketers, we love to talk about the tactics we use to do our jobs.We write articles, ga… → Read More