Joe Perez
Sports Business Journal
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Past articles by Joe:
Social Studies: Broadcaster Bob Papa On Fan Interaction, Must-Have Tech
No matter if he is preparing for a Golf Channel broadcast, serving as the NFL Giants’ radio play-by-play announcer or his SiriusXM NFL show, Bob Papa (@BobPapaNFL) knows the role social media plays in doing his job. It has become more than a research tool, as it can provide content during a broadcast. He said of his Golf Channel duties, “We do the NCAAs and you follow Tiger Woods and Justin… → Read More
Social Studies: Portland Diamond Project Spreading Its Message
The Portland Diamond Project formed in '17 with the intent of bringing MLB to the Pacific Northwest, and when it unveiled its T-shirts and caps, local fans went wild for the merchandise. Portland Diamond Project (@PDXDiamondProj) Media Manager Jen Beyrle, who also assists with branding and marketing, joined the group in June. She said, “Our logo and colors gave us an identity and people wanted… → Read More
Social Studies: Centerplate Focuses On Unique Bowl Game Experiences
Centerplate talks social media efforts, bowl game concessions. → Read More
Social Studies: Heineken's Rob Ryder On MLS Cup, Being A Lifestyle Brand
Next month’s MLS Cup, regardless of matchup, will be a win for Heineken. In addition to being a league sponsor, the brand has deals with the Red Bulls and Atlanta United -- who happen to be in the Eastern Conference Finals -- and due to their records, the winner of that matchup will host the league championship. Heineken (@Heineken) Brand Manager Rob Ryder said, “Depending upon the stadium, it… → Read More
Social Studies: Penguins' Andi Perelman On Innovative Content
The Penguins pride themselves on being a team that lives in the moment, and when a fan had a "crisis" with a jersey last year, Dir of New Media Andi Perelman (@Penguins) and her team went into action. A fan in Nova Scotia had tweeted to the club that his wife spilled red wine on his white Sidney Crosby Team Canada jersey. Perelman decided the Penguins could not leave a fan in a lurch like that,… → Read More
Social Studies: Charlotte's Mike Hill On Being Active As Athletic Director
Populous discusses creating effective social media strategy. → Read More
Social Studies: Former NFLer Geoff Schwartz Brings Fresh View
Populous discusses creating effective social media strategy. → Read More
Social Studies: Dan Gadd Dishes On Mercedes-Benz Stadium, Falcons
Falcons Dir of Digital Media Dan Gadd has seen a lot in his 19 months with the franchise -- from a Super Bowl appearance to the opening of Mercedes-Benz Stadium (@MBStadium). Gadd, who previously worked with the Jaguars and Bears, is responsible for the social media accounts associated with the stadium, which recently hosted the MLS All-Star Game. He and his team of about 15 provide social media… → Read More
Social Studies: Puma's Ann Unger On Brand's Return To Basketball
Puma Senior Team Head for Digital Marketing Ann Unger (@PumaHoops) has been with the brand for more than six years after spending five years with the Red Sox. The brand has seen an increased time in the spotlight because it has returned to basketball and has musicians such as Jay-Z, Rihanna and Selena Gomez serving as brand ambassadors. Unger said, “The nice thing about our portfolio of social… → Read More
Social Studies: Astros' Danny Farris On How The Reigning Champs Work
Astros Social Media Manager Danny Farris (@Astros) has seen a lot in just three seasons with the franchise, culminating with last year's World Series title. That matchup with the Dodgers helped prepare him for the team’s rematch this past weekend. Farris developed a familiarity and relationship with his counterpart in L.A. that made the three-game set more enjoyable. Farris: “To peel back the… → Read More
Social Studies: FanDuel Moves From Promotions To Conversation
FanDuel (@FanDuel) Senior Dir of Audience Development Adam Kaplan said the brand's approach to social media has become less about promoting its daily fantasy sports offerings and more about talking with fans about the aspects of sports that matter to them. Kaplan said, "It’s an area of late that we have been working to emphasize. I’m not sure that we have gotten that right over the past five or… → Read More
Social Studies: Big Ten Network's Jordan Maleh On Expanding Content
The Big Ten Network (@BigTenNetwork) last year embraced a new strategy to increase the amount of content it produced on social media. But rather than producing conference-related content, the network instead chose to tailor it to specific schools. Thus, the creation of the MVPE -- Multiplatform Video Producer/Editor. These freelance positions were embedded at Michigan State, Minnesota and Penn… → Read More
Social Studies: Daktronics Execs Talk Balancing Act For BtoB Firm
Daktronics (@Daktronics) is generally a BtoB outfit, but company execs Justin Ochsner and Matt Anderson see a few side benefits to having a brand presence on social media. Both execs have been with the company for 11 years and have overseen most of its social media evolution. Anderson: "I helped manage a Facebook group for Daktronics, for the operators at professional and college stadiums and… → Read More
Social Studies: A Day In The Life Of The Hornets
Ever wonder how NBA teams put together their social media offerings? THE DAILY spent the day with the Hornets recently to take a look at how they keep fans abreast of what’s happening with the franchise. There was plenty happening on this occasion, as it was not only the team’s home finale, but also the last home game for retiring broadcaster Steve Martin, who spent 30 years with the… → Read More
Social Studies: Reds' Lisa Braun On Fan Engagement, Bloopers
Reds Dir of Digital Media Lisa Braun (@Reds) has been running the franchise’s social media accounts for eight years, and has seen her role evolve to include consulting with each department that has its own social accounts to make sure that messaging is consistent with the team's branding. Braun came over to the social media role after two years in a marketing position with the club. Braun: “They… → Read More
Social Studies: Brandiose's Jason Klein Talks Development Of Strategy
San Diego-based Brandiose (@Brandiose) is known for its design of sports logos, notably some of the most eye-catching designs throughout MiLB. Working in that space makes social media a natural fit for unveiling the firm's new work, which includes 60 teams on retainer. Partner Jason Klein, whose favorite logo is the Padres' swinging friar from the '80s, said Brandiose took its lumps as it began… → Read More
Social Studies: Big East's Brad Zak Talks Conference Tourney Time
Big East Dir of Digital & Social Content Brad Zak (@BigEast) is readying for his fifth men's hoops tournament at MSG, and it has been an interesting road since he left St. John's to join the conference just as it shifted to a focus on basketball. He believes much of the work done during his first year has laid the groundwork for where the Big East is today on social media. Among those… → Read More
Social Studies: U.S. Ski & Snowboard Content Manager Courtney Harkins
U.S. Ski & Snowboard Content Marketing Manager Courtney Harkins (@usskiteam) said last Thursday at the Pyeongchang Games was “pretty insane,” as she covered three different events. Speaking from South Korea, she said, “We called it Super Thursday and we had event after event after event. We tried to get to as many as we can to be authentic for social.” As the only person handling social… → Read More
Social Studies: IOC Head Of Social Media Alex Huot
IOC Head of Social Media Alex Huot (@Olympics) has been with the Olympic body since ’98 and worked on the early iterations of its website. He has been in charge of social since the '10 Vancouver Games, when he was the only one handling those duties. As the Pyeongchang Games begin later this week, the IOC will have 11 staffers on the ground, in addition to the Olympic Channel having another seven… → Read More
Social Studies: BNP Paribas Open's Philippe Dorre On Unique Perspective, New App
BNP Paribas Open Media & Marketing Dir Philippe Dorre ( @BNPPARIBASOPEN ) is approaching his first year in his role with the event after spending 1 1/2 years as a consultant. He helped launch a new campaign called “Full Bloom” to promote this year’s tournament, which is just un → Read More