Ryan Joe
AdExchanger
New York, NY, United States
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Past articles by Ryan:
The Big Story: Must CTV
The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy- and sell-sides – seems to be talking about addressability these days. Traditional broadcasters have reorganized around streaming and TV-related acquisitions have accelerated – one of the most notable being Roku’s $150 million acquisition of dataxu.... Continue reading » → Read More
The Big Story: Trump, Deplatformed
With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should... Continue reading » → Read More
The Big Story: Google And Facebook Under The Mistletoe?
This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it... Continue reading » → Read More
Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic
The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of... Continue reading » → Read More
FreeWheel Buys Beeswax
The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. Over the last couple of years, FreeWheel has increased its buy-side capabilities, building out a more advanced exchange, hosting upfronts and integrating with... Continue reading » → Read More
The Big Story: Currently, On Currency
This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which is... Continue reading » → Read More
The Big Story: The Election Is Over! (Someone Tell Trump)
Joe Biden won the presidential election, but it’s fair to say that voting in America has forever changed, from the massive uptick of mail-in ballots, to grassroots fundraising without the handshakes and the deluge of disinformation assailing the populace. The AdExchanger team welcomes guest Mike Schneider, a partner at Bully Pulpit Interactive, who helped with... Continue reading » → Read More
How Biden’s Rebels Blew Up Trump’s Death Star
After Donald Trump’s then-digital honcho Brad Parscale described the outgoing president’s operation as a Death Star, the Biden campaign’s digital director, Rob Flaherty, posted a gif showing the moon’s space station’s ultimate fate. On Monday, Biden’s ad agency, Bully Pulpit Interactive, hosted a seminar detailing the president-elect’s digital strategy to educate voters, expand its organic...… → Read More
NBCU Expands Its Commerce Initiative
Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that vision... Continue reading » → Read More
NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If a display ad doesn’t load or an online video buffers on a browser, it’s annoying. If an ad on the big glass doesn’t show properly, it breaks the user experience. NBCU knows these quality control... Continue reading » → Read More
Is Linear Ad Replacement Finally Here? SpotX Bolsters Its Addressable TV Chops
The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now replace linear ads on smart TVs in real time. This function can be enabled by content owners working through Project OAR, an open standard led by TV manufacturer VIZIO and whose founding members include AMC... Continue reading » → Read More
The Big Story: Mr. Google Goes To Washington
We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports AdExchanger senior editor Allison Schiff, the senators were... Continue reading » → Read More
TV Data Company EDO Launches Solution To Make Linear TV Buys Smarter, More Accountable
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. The platform, called Ad EnGage, contains a module that provides competitive intelligence – where advertisers can see where competitors placed their own TV ads... Continue… → Read More
YouTube Adds Enhanced Contextual Targeting
YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting” (ACT), as well as the ability to use third-party data to plan and measure YouTube campaigns in a handful of new countries. ACT now, folks Advanced contextual targeting is a wholesale upgrade of the existing... Continue reading » → Read More
NBCU Sees Advertisers Returning, Will Restructure For Streaming
When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would probably be even worse than in the first quarter. While that prediction has borne out, Comcast chief Brian Roberts is optimistic about the cable giant’s ability to roll with the punches as theme parks in... Continue reading » → Read More
The Big Story: Google’s Fees, Facebook Advertisers Flee
Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google Ads, as well as for its publisher tech Google Ad Manager. This week on The Big Story, we’re going to take a look at those fees, including what they mean, what we know and, most... Continue reading » → Read More
The Big Story: Losing Apple IDFA Would Keep The App Community Dismayed
Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences? Not yet – but according to senior editor Allison Schiff, the tech giant certainly shined a light on it at its developer conference Monday. As Allison reported, Apple didn’t end the IDFA as some speculated... Continue reading » → Read More
Disney EVP Lisa Valentino On Social Change, And What Happens When Sports Pauses
When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team, which had more than 500 people, Lisa knew it would be a big and different role, despite her background running sales organizations. As EVP of client & brand solutions, Lisa transitioned the organization through the... Continue reading » → Read More
The Big Story: Sellers Out
At long last, Google released its sellers.json file. And the world was 5% grateful, in line with the level of completeness of Google’s file. This week on The Big Story, the AdExchanger team welcomes Jounce Media founder Chris Kane to talk about what’s missing in Google’s seller.json file. And senior editor Sarah Sluis, who spoke... Continue reading » → Read More
The Big Story: Rest, Recovery And Voter Suppression
America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.) Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark... Continue reading » → Read More