Dorothy Crenshaw
PR Daily
New York, NY, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Dorothy:
How tech companies can—and should—improve D&I efforts
Silicon Valley is famous for innovation and progressive thinking, but good intentions haven’t leveled the playing field. Here’s how businesses can make real progress on workplace inclusion and equity. In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This […] → Read More
7 timeless tactics to mitigate PR crisis damage
Strategize around your dealbreakers, plan for the worst, and learn how to apologize. What’s the cost of a PR crisis? In a word, incalculable. And it takes only a few moments for everything to unravel. Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to […] → Read More
7 timeless tactics to mitigate PR crisis damage
Strategize around your dealbreakers, plan for the worst, and learn how to apologize. What’s the cost of a PR crisis? In a word, incalculable. And it takes only a few moments for everything to unravel. Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to […] → Read More
7 reasons why effective PR is more important than ever
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Challenges for PR practitioners include a faster-than-ever news cycle and what seems … → Read More
7 reasons why effective PR is more important than ever
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Challenges for PR practitioners include a faster-than-ever news cycle and what seems … → Read More
6 key occasions when your CEO should be the key spokesperson
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the → Read More
8 all-too-familiar PR blunders—and ways to avoid them
Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise → Read More
How voice technology could transform PR and marketing
Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Alexa, will technology change the public relations industry? “It’s already happening.” We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. Social … → Read More
7 steps to a peerless PR strategy
Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals. Here are seven steps to set a strategy that achieves meaningful results: 1. Start at the end. … → Read More
Are these putrid PR buzzwords polluting your pitches?
Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of fresher descriptors. → Read More
Are these putrid PR buzzwords polluting your pitches?
Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of Are these putrid PR buzzwords polluting your pitches? → Read More
7 habits of established PR pros
Want to become the best in your industry? Start by listening, studying and adapting to change. Here are insights—and a few approaches to adopt. → Read More
Essential rules for budding PR pros
To succeed in the industry, keep an eye on emerging trends, recognize the changing nature of media coverage, emphasize visual content, embrace SEO, and measure, measure, measure. → Read More
5 common misconceptions about PR pros
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight. → Read More
The right way to tell clients they’re wrong
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches. → Read More
7 deadly PR sins to shun
Some are notorious no-nos, and others are downright dishonest. Steer clear of these seven PR sins to preserve good reputations for you and your clients. → Read More
Hearing between the lines of what clients say
A tongue-in-cheek list of common client statements and what they mean if you listen between the lines. → Read More
Hearing between the lines of what clients say
A tongue-in-cheek list of common client statements and what they mean if you listen between the lines. → Read More
7 deadly PR sins to shun
Some are notorious no-nos, and others are downright dishonest. Steer clear of these seven PR sins to preserve good reputations for you and your clients. → Read More
7 deadly PR sins to shun
Some are notorious no-nos, and others are downright dishonest. Steer clear of these seven PR sins to preserve good reputations for you and your clients. → Read More