Amy North
The Grocer
United Kingdom
Contact Amy
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Past articles by Amy:
Veg and two veg: roast dinner category report 2017
Vegetables are taking centre stage as shoppers demand roast dinners that are healthier, more varied and easier to prepare → Read More
Roast dinners in decline as Brits favour faster meals
Brits tucked into 157 million fewer roasts over the past year, pushing them to sixth place → Read More
Revealed: How free-from sales surged by a whopping £230m
Brits have forked out an extra £230m on free-from food & drink in the past year. That’s a rise of more than 40%. Here we reveal the retailers and brands driving growth and how they’re doing it. Cut yourself a slice here! → Read More
As bread prices rise again, how can sales be beefed up?
Less than half the population now eats bread daily. In this special report we look at ways to reinvent bread, see where baked goods’ biggest opportunities are and ask brands what they are doing to get a rise out of a loaf → Read More
Bake Off ad deal doesn’t bode well for new show’s impact
Is this proof the show’s star appeal has fallen at the first hurdle? → Read More
A Mighty boost? Home baking category report 2017
Can the revamped GBBO with Noel Fielding bring back the buzz into a home baking sector hit by slumping sales? → Read More
Are Brits bored of Bake Off? Ingredient sales slump by £27m
Cherries, raisins and sultanas, baking sugar and cake decorations accounted for the bulk of the decline → Read More
Can packed lunches still grow come what May? Lunchbox category report 2017
Parents can cheer now the PM’s plan to scrap free school meals has hit the rocks. What about food & drink brands? → Read More
Lunchboxes on up as adults tuck in to extra 100 million
Brits aged 16-plus tucked in to nearly 100 million extra packed lunches over the past two years → Read More
Can packed lunches stillgrow come what May? Lunchbox category report 2017
Parents can cheer now the PM’s plan to scrap free school meals has hit the rocks. What about food & drink brands? → Read More
Vegetarianism in vogue: Does meat & fish need a makeover?
Vegetarianism in vogue: Does meat & fish need a makeover? First, the good news: supermarket sales of meat, fish & poultry are in pretty good shape. Yes, the price war has shaved 0.9% off the value of fresh primary meat & poultry, but volumes are up 2.6%, meaning Brits have cooked up an extra 26 million kilos of meat at home in the past year [Kantar Worldpanel 52 w/e 21 May 2017].… → Read More
Cutting down on meat? It’s easier if the judgement is cut out too
Cutting down on meat? It’s easier if the judgement is cut out too 22 Jun 2017 | By Amy North Everyone agrees we needed to eat more veggies, but the occasional good quality steak is fine too Available to members only You must have a valid membership package to read this article. Learn more about our membership packages. → Read More
Boozy Britain: Why are sales up as more try to drink less?
British drinking culture is changing, fast. The number of Brits trying to curb their booze has surged, our research reveals → Read More
Food for thought: How Britain went bonkers for home baking
Brits have baked at home on more than a billion occasions since 2015, so why are home baking category sales in decline? → Read More
Chicken and fish ditched from the Bol Foods lineup
Bol, the meal pot brand founded by ex Innocent head of food Paul Brown, is going meat free. → Read More
The rise of the flexitarian: meat-free category report 2017
The rise of the flexitarian: meat-free category report 2017 12 May 2017 | By Amy North It’s in vogue to be veggie or vegan. Now shoppers and even some butchers and processors are dabbling in meat free → Read More
Meat-free sales soar £17m on rise of flexitarianism
Meat-free sales soar £17m on rise of flexitarianism 12 May 2017 | By Amy North Concerns about health and the environment are the main drivers of the trend Available to members only You must have a valid membership package to read this article. Learn more about our membership packages. → Read More
The sugar tax: explained
Next April, soft drinks will be hit with a new sugar tax. So what does this mean? Who will be hit the hardest? Find out here → Read More
Coco loco: Brits splash extra £8.7m on coconut water
The coconut water craze shows no sign of slowing down as sales rise 16%. So, which brands are benefiting the most from this? → Read More
What shoppers really think about… frozen food
Frozen food is being left out in the cold. Why? We’ve quizzed more than 2,000 shoppers to find out → Read More