Henry Powderly
MarTech
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Past articles by Henry:
So you think you're a martech genius?
Take our quick 10-question quiz to find out! → Read More
Search Engine Land seeks editor to cover paid search marketing
Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more. → Read More
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives. → Read More
Demandbase buys Engagio, adding heft to its ABM platform
Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B marketers. → Read More
Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year. → Read More
Has your opinion about attending conferences changed? Take our survey
Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person → Read More
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year. → Read More
Help us chart how marketers are feeling about in-person conferences and trade shows
As much of the world begins to explore the reopening of businesses and more relaxed social distancing measures, the question many in the marketing → Read More
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. → Read More
Expert tips for hiring or recruiting marketers during coronavirus
It might be a great time to identify top-tier talent for your team. → Read More
Location data providers showcase real-world analytics tools during COVID-19
Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking. → Read More
MarTech Minute: SugarCRM’s sweet ecosystem, AI platform helps laid-off pros
We can’t help but hear Scott Brinker’s voice talking about ecosystems and the second Golden Age of Martech when we see announcements like these. → Read More
MarTech Minute: Journey mapping, learning platforms, and why data skills matter
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. MAP MAKERS. Digital and mobile experience platform Airship has added a new feature to its Airship Journeys platform which uses AI to interpret data. It creates data … → Read More
MarTech Minute: Survey Monkey rolls out market research platform
Also, ClouDhiti this week rolled out a suite of AI tools that it says gives smaller businesses opportunities to add some intelligence. → Read More
MarTech Minute: Of video ad viewability and chatbot security
Taboola has partnered with Moat by Oracle Data Cloud to give ad clients the ability to buy video impressions tied to outcomes such as viewability or video completion. → Read More
MarTech Minute: ANA creates CMO council to help marketers navigate COVID-19 upheaval
The Association of National Advertisers said it has formed a Coronavirus Coalition of CMOs from major brands like Target, CVS and more to lend its collective experience to help marketing shops deal with this disaster. → Read More
MarTech Minute: Slack + Teams? And more martech joins the fight
Overnight, communications platforms became perhaps the most crucial piece of martech as the world was sent home to work. → Read More
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help out. → Read More
MarTech Minute: Acquia's low-code rollout, Blueshift adds data dashboard
Tools like these, and there are many of them, all help marketers be more efficient. → Read More
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis
Can you imagine trying to completely transform your stack in the midst of a global crisis. Well, that’s what CDP company Exponea has done, and maybe they are onto something. → Read More