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Even in the age of big data, brands can’t quit the focus group. → Read More
New Year’s Eve will last just a little bit longer this year. → Read More
The big shift from boxy cars in the '80s to curvy cars in the '90s, explained. → Read More
The speed of Earth's rotation keeps changing ever so slightly. → Read More
Very little of the average three-hour NFL game involves people playing football. → Read More
5 experiments that might surprise you. → Read More
Wind chill doesn't mean what most people think it means. → Read More
Wind chill doesn't mean what most people think it means. → Read More
Messing with the brain's dopamine supply might not be a great idea. → Read More
The scale of a single galaxy is beyond words. → Read More
The strange story of how one plant took over the breath-freshening industry → Read More
In the 1920s, auto groups redefined who owned the city streets. → Read More
There's a better solution than getting rid of daylight saving time: making it permanent. → Read More
Step 1: Coffee. Step 2: Nap. Give it a try. → Read More
How light pollution is changing our relationship with the universe. → Read More
People are surprisingly kind. Institutions, not so much. → Read More
These New Horizons photos are truly amazing. → Read More
It lived millions of years ago — and may have buried its dead. → Read More
Attention is like money. You need to spend it wisely. → Read More
Neighborhoods with stations saw a 2 to 3 percent reduction in traffic. → Read More