Aaron Miles
Social Media Today
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Aaron:
Facebook Helping Other Companies Build Bots for Messenger
According to reports from multiple sources, Facebook is currently working with selected third-party companies to create chatbots that will work within the Facebook Messenger app. → Read More
If Imitation is Flattery, Then Social Networks Are All in Love With Each Other
Lauren Johnson has an interesting write up in AdWeek about social networks copying each other's ideas. The piece explores just that; the times Facebook and Twitter decided to imitate each other (read: completely rip each other off) over the past year. → Read More
Facebook Testing New Customizable News Feed on Mobile, With Categories Based on Personal Interests
Facebook is testing a new way to explore your News Feed on mobile with a customizable interface that lets you separate your feed into multiple categories based on selected interests and personal preferences. → Read More
Could the New Version of Google Glass Be Intended for Your Workplace?
Although it has not officially been announced, a recent filing with the Federal Communications Commission has basically confirmed that Google is working on a new version of Google Glass, the innovative/annoying piece of wearable tech that you put on like a pair of glasses. → Read More
What Do the Federal Trade Commission's New Guidelines on Native Advertising Mean for Marketers?
The Federal Trade Commission recently released two statements on the practice of native advertising. The statements lay out exactly what the FTC considers native advertising to be, and what it would consider to be deceptive use of the relatively new advertising format. → Read More
What Millennial Women Want to Give and Get This Holiday Season [INFOGRAPHIC]
Via Kristina Monllos in Adweek comes a very interesting infographic from Influenster examining Millennial women and their holiday buying plans. The infographic is based on a survey that Influenster, which Monllos describes as a "Yelp for products," recently conducted on almost 6,000 of its users. → Read More
Forget Ad Blocking: The Biggest Danger to Digital Advertising on Mobile is Ad Fraud
A lot of attention has been paid to the problem in the digital advertising industry that is posed by ad blocking software. But now, an entirely new problem for digital advertisers is now on the rise: Digital advertisement fraud. → Read More
Google Chair Eric Schmidt Suggests a "Spell-Check" for Hate Speech: The Coming Danger of Automated Censorship
It is with ominous background music that Eric E. Schmidt, Executive Chairman of Google, discusses what to do about the growing use of social media and the internet by extremist and terrorist groups to disseminate their message and propaganda, suggesting algorithms be used to combat hate and harassment. → Read More
The E.U. Passes Rules to Sanction eBay, Amazon, and Google if They are Hacked
The European Parliament has just recently passed a measure that would create the first-ever Europe-wide cyber-security laws. The problem? Tech companies will have to prove that they are "cyberattack-proof," which is essentially impossible. → Read More
Watch a Man Drink Scotch for 45 Minutes: Sometimes to Get Attention You Have to Get Weird
You should really check out this ad from Lagavulin. Go ahead, I'll wait. In case you didn't watch the whole 'Yule Log' video, watch the first minute or two, and you'll get the gist of the whole thing, because that's what the whole ad is. → Read More
Google Joins Star Wars Hype by Letting You Choose Between Light and Dark Sides, Rebrands Apps Accordingly
Screenshot via video below. I'm a white male, aged 18-to-49, so naturally I'm a huge Star Wars fan. You can tell I'm a Star Wars fan because even in the midst of the deafening din of Star Wars → Read More
Now Facebook Will Hide Your Ex From Your News Feed
In the digital equivalent of putting all your former boyfriend or girlfriend's stupid crap in a box and sticking it in a dark corner of your closet, Facebook recently announced that it is testing new features and options that will allow you to see a lot less of your ex, if you want to. → Read More
A Botnet Has Been Stealing Billions Through Digital Ads Aimed at Fake Audiences
The risk of advertising moving online is that the ad is no longer a physical object. Instead it is a bunch of ones and zeros, and it is therefore much more vulnerable to thieves and hackers. Well duh. → Read More
In the Wake of the Paris Attacks, Beware of False Information on Social Media
Every time a serious crisis occurs, rumors, many of them false, spread like mad. We know this because it happens every time. From false accusations on Reddit to what it currently happening in the aftermath of the Paris attacks. But what is also predictable is just how easily and quickly we tend to fall for these rumors. → Read More
Consumers Don't Hate Ads, They Just Have Personal Preferences in Advertising [INFOGRAPHIC]
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams. But what if it wasn't that people hated advertising, thy were just a bit picky about it? → Read More
New Star Wars Trailer Brings Out the Racist Trolls
The new Star Wars trailer is out, and, because I am a person under the age of 70, you are very safe in assuming that I am a huge fan, and very happy about this new glimpse into my favorite fictional universe. But not everybody is as happy about the trailer as the legions of Star Wars fans are right now. And the unhappy ones are also racist as hell. → Read More
Facebook Will Now Warn You If Your Account Is Being Spied on by a Nation-State
Via Shutterstock According to a variety of news reports, Facebook has a new feature that could only exist in the weird world of vulnerable digital networks, mass government surveillance, vulner → Read More
Globally, We Are Now Watching as Much Online Video As We Are Television
Via Lauren Johnson in AdWeek, people around the world are now watching as much video online as they are through traditional sources such as television, according to a new survey from Millward Brown. The large study surveyed more than 13,000 multiscreen viewers (people who use both a TV and a computer for media) in 42 countries on what they think about digital advertising. → Read More
Globally, We Are Now Watching as Much Online Video As We Are Television
Via Lauren Johnson in AdWeek, people around the world are now watching as much video online as they are through traditional sources such as television, according to a new survey from Millward Brown. The large study surveyed more than 13,000 multiscreen viewers (people who use both a TV and a computer for media) in 42 countries on what they think about digital advertising. → Read More
Want Your Elected Representative's Attention? Use Social Media, Says New Study
Via Shutterstock One of the growing frustrations about the American political process is the ever-widening distance between our elected representatives and the people that vote them into office → Read More