Liraz Margalit
CMSWire.com
Israel
Contact Liraz
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Liraz:
Rolex and Mercedes Out: New Elites Consuming Organic, Pro Breastfeeding
Today's elite aren't wearing flashy designs or bragging about their luxury cars. Instead, they're looking for something that's a little less eye-popping. → Read More
Is Your Boss a Corporate Psychopath?
Do you have psychopathic corporate leaders in your office? You may and just may not know it., → Read More
Why We Should Be Wary of Facebook's Metaverse
Mark Zuckerberg is interested in taking the story of our lives from us and rewriting it as an avatar navigating his metaverse. → Read More
Tesla Isn't Selling a Car, It's Selling an Experience
Tesla is approaching a playground that until recently were manned by Apple. → Read More
How to Create 'Wow' Experiences: The Brain Perspective
Very negative or positive feelings about customer experience will never be related to material factors. To reach a “wow,” CX has to relate to the human factor. → Read More
What Las Vegas Taught App Designers About the 'Nothingness Zone'
The casino and our mobile phones are designed in such a way that they draw in people to spend hours and even whole days fully immersed in the experience. → Read More
How the Use of Chatbots Influences Humanity
Increased “humanization” of chatbots can trigger a crucial paradigm shift in human forms of interaction. → Read More
The Essence of Personalization: Read and Respond to Customer Signals
Is your company fluent in customer's online body language? It's time to learn to read the signals. → Read More
The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization. → Read More
Why Is Starbucks So Successful Despite Its Mediocre Coffee?
Customer experience has become more important than the product itself. Companies that ignore that will find themselves out of the game. → Read More
Decision Paralysis Is Real: Why Less Is Often More
The more options brands give people, the less likely they are to choose anything at all. → Read More
Can Smart Contracts Help Democratize Trust?
Game theory teaches us that trust drives the economy. Yet in the digital sharing economy, trust is limited. Isn’t time to democratize trust? → Read More
Don't Be a Thought Leader
You don’t want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with thought. → Read More
Positive Memories: The Shortcut to Customer Loyalty
Both long-term loyalty and memorability are built through experiences that drive positive emotions. → Read More
Think Positive: Digital Experiences and Why They Matter
Experience is more than just what we see, it’s what we feel. → Read More
What Does Evolutionary Psychology Have to Do With Our Digital World?
In spite of millions of years of evolution, we still respond to certain stimuli — whether online or off — in the same way our cave dwelling ancestors did. → Read More
What Comes Next for Chatbots and Customer Experience
The most interesting thing about chatbots is not their present capabilities but rather what they will be able to do in the future. → Read More
Tap Your Customer's Emotions Through the Power of Positive Memories
We remember things not as they were, but as we were. How can we leverage emotions to create vivid and positive online experiences that our customers remember? → Read More
If You Want to Win Over Customers, Appeal to Their Emotions
Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality. → Read More
No Really, My Customer Experience Was Fine
How can you tell whether a digital customer’s experience was really “fine” or just “fine”? Apply the principles of conversational analysis to the interaction. → Read More