Alaina Thompson
PPC Hero
Bloomington, IN, United States
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Past articles by Alaina:
Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for the 2020 list! → Read More
Marketing On Amazon [Report]
Innovell has recently released Marketing On Amazon, based on original research. I've read the entire report and want to share my top takeaways with you. → Read More
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me. → Read More
Images Are Going To Infiltrate Search [Video]
In this video, Hanapin's Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies. → Read More
Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation
PPC dashboards are great for account managers, but they're even better if they're dynamic. This post will walk you through creating a dynamic dashboard. → Read More
Quora's Lead Gen Ads Beta: Ready For Round Two
In our latest beta test with Quora, we found that there's another major reason to test younger ad platforms and their betas: The personalized attention. → Read More
Will Google Address Advertisers’ Transparency Concerns?
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why. → Read More
The #1 Job Skill For Digital Marketers in 2020
The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020. → Read More
Podcast Advertising: 4 Platforms You Need To Know
We're introducing 4 podcast platforms that you need to know. These brief intros will help you get familiar with the perks and challenges of each. → Read More
5 FAQs For Marketing on Facebook
Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights. → Read More
Programmatic for Beginners: 5 Resources
This blog includes 5 blogs and guides for any digital marketing manager that is considering expanding their paid media budget with programmatic. → Read More
Conversion Rate Optimization (CRO) for Beginners: 5 Resources
CRO helps your brand get more leads from your existing website traffic. This blog is for CRO beginners who need resources to get started. → Read More
Facebook Ads for Beginners: 5 Resources
This blog includes 5 handy blogs and guides for any digital marketing manager that is launching their first Facebook campaigns. → Read More
The Future of Paid Social: Is Your Marketing Team Ready?
Compared to paid search, paid social is tougher to budget. As you plan for 2020, use these resources to get started. → Read More
Hero Conf: Attend As A Team. Grow As A Team.
Sixty-six percent of last year's attendees came as at least a pair, if not a team of 3+. Companies know there is more value in sending teams to conferences. → Read More
Guide To Google Ads Performance Planner
The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" for effectively spreading your budget across chosen campaigns. → Read More
Why You Need A Process For Integrated Marketing
Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication. → Read More
Starting Your Digital Journey As A Small Business
There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides. → Read More
A Remarketing-Free PPC Strategy
PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing. → Read More
How to Lower Your Cost Per View for LinkedIn Video Ads
We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half! → Read More