Greg Shuey
SEMrush
Utah, United States
Contact Greg
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Greg:
Understanding the Content Marketing Funnel For Ecommerce Businesses
Content marketing is one of the best long-term marketing strategies for your business. Understanding the content marketing funnel for your e-commerce business is crucial to your business strategy. → Read More
The Future of Vertical Storytelling: An Interview with Curt Doty
Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content. His expertise lies in marketing and branding with a… → Read More
How to Create Blog Content That Matters Most to Consumers
How can blogging save a business? It’s a question I get a lot — not because of the field I’m in (though, admittedly, that does play a role) but because it kept my swimming pool business from, for lack of a better term, going under. For years, the business marketed from the inside out,... Read more » → Read More
Facebook Will Begin Testing Pre-Roll Ads
In a controversial move that counters Facebook CEO Mark Zuckerberg’s stance on pre-roll ads, Facebook will join the ranks of Hulu and Youtube and begin testing them at the beginning of videos. Previously, Facebook has only experimented with mid-roll ads but with the company’s advertising growth, soaring costs, and the inception of the ‘Watch’... Read more » → Read More
Amendola Communications Adds HealthBI to it’s Customer Family
On November 28, 2017, Amendola Communications added HealthBI to its expanding customer family in a move that will surely bring new growth to the population health technology company in 2018 and beyond. Amendola Communications is an award winning, full service agency with an impressive portfolio of PR campaigns and marketing strategies designed for a... Read more » → Read More
Top Social Media Trends That Will Take Over 2018
In the digital age, trends can often appear out of anywhere. It is the job of everyone involved in the industry, particularly those who actually make a living from these changing trends, to understand and work with them effectively without being overbearing on the end user. Take a look at the likes of Snapchat... Read more » → Read More
Never Stop Marketing Creates First Blockchain Marketing Technology Landscape
In his latest post for Relevance, Chad Pollitt predicted that Blockchain would have a significant impact on paid media going into 2018 and by the way the cryptocurrency associated system is developing, it looks like his predictions might come to fruition. The marketing industry is developing fast and blockchain has the potential to be... Read more » → Read More
The 4th Annual Content Marketing Conference is Making a Super-Powered Return to Boston
In 2018, the 4th Annual Content Market Conference is returning to the Boston Waterfront Westin. This year, the conference theme will focus on the art of content creation and the science of marketing performance. Having sold out 2017’s conference, CMC chair Byron White and the rest of the CMC team are taking steps to build... Read more » → Read More
How AR and VR can Propel Content Marketing into a New Age
A Monster of a Marketing Campaign On April 26th 2017, the marketing team behind the wildly successful Alien film franchise unleashed a monster of an ad campaign to build interest in their new film, Alien: Covenant. Utilizing cutting edge virtual reality technologies, they released a 360 VR experience called ‘In-Utero’. You can check out the... Read more » → Read More
When an App Might Be a Mistake
Content marketers have long been using apps like Facebook and Instagram to share their content. In recent years, we’ve seen an increase in businesses developing their own apps to distribute their content to their audience. From games to blogging platforms, companies of all kinds are looking to apps to be the next face of their... Read more » → Read More
Christoph Trappe on ScribbleLive, Industry Trends, and the Future of Content Marketing
Content Marketing World 2017 Interview With Christoph Trappe Introduction: Christoph Trappe is a career storyteller whose keynote speeches, digital initiatives, and content marketing strategies have been recognized globally. From working as a journalist, change agent, author, and content marketing executive, Mr. Trappe has earned his status as an industry thought leader. Currently, Mr. Trappe… → Read More
Is The "Business" Of Content Marketing Self Defeating?
In an increasingly buyer driven environment where prospects negotiate a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s own brand is no longer negotiable. Unfortunately it is this increasingly black and white, clear as the realization that has toppled the proverbial... Read more » → Read More
Why kissing frogs is soooo important ... A cliché revisited
I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather successful digital marketing business for the past 10 years in which I wrote and edited several hundred business proposals, articles,... Read more » → Read More
B2B Marketing - How to Improve Your Digital Strategy
Okay, so the internet came along, and the way companies used to market their products and services to their B2B customers pretty much went out the window. Far out the window. Those once-trusted, ad-packed trade pubs, often called the marketing “bibles”, suddenly disappeared. Poof!And B2B marketers, their ad agencies, and just about everyone connected to... Read more » → Read More
Live-Streaming for Business- How, When, and Why You Should Use It
Just a few years ago, the thought of a business sharing anything instantaneously was not anything someone in sales or marketing would have considered. But the sharing-focused nature of the internet and of social media has changed the way that every business, whether they’re selling a product or a service, approaches interactions with current and... Read more » → Read More
9 Steps to Creating a Successful Content Marketing Strategy
Content marketing is nothing without strategy. You can have the most interesting, thought-provoking piece of content out there, but it’s nothing if it can’t be found by the right people. No matter what stage of your content creation you’re in, whether you’re in pre-planning, development, or finishing up and wondering how to present it to... Read more » → Read More
5 Content Marketing Tips to Get Your Content SEEN Online
You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people. Content marketing is key when it comes to driving traffic and generating leads for your business, but distributing that content can be a challenge. Unless your audience is... Read more » → Read More
4 Things You Must Know about Outsourcing Content Marketing
Outsourcing can be a powerful growth hacking method, if done properly, which is why you should first learn about the process. → Read More
Does Influencer Marketing Actually Work?
You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best results. If, by some chance you’re not familiar with... Read more » → Read More
8 Tips for Keeping Team Meetings on Track
This year, there are 260 workdays, which equals 2,080 working hours. You and I both will spend 35-50 percent of that time in meetings—roughly between 728 and 1,040 hours this year in meetings. That… → Read More