Joei Chan
Social Media Today
Hong Kong
Contact Joei
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Joei:
How Can You Measure Your Social Brand Equity?
Brand equity is a crucial asset, as it helps to differentiate one company’s products from another. - but how exactly do you measure it? → Read More
How to Turn Brand Crises into Winning PR Strategies
A negative comment is like a candle. It may be harmless, but with the right triggers it can escalate quickly to a fire. And you’d like to put out the fire before it spreads. → Read More
3 Ways Monitoring Helps Boost and Track PR ROI
You put time, effort, and dedication into building the right campaign for clients. And then you have to work to hard to track and prove PR ROI, because that's how clients decide whether to come back for a second campaign. Monitoring makes this much easier. Here's how. → Read More
How to Improve Your Crisis Management with Monitoring
Crisis management is an important consideration for PR agencies and professionals. What happens when you client makes a major mistake, and you need to clean it up? With the help of good monitoring tools, this daunting task becomes a lot less difficult. → Read More
5 Must-Have Tools to Help You Manage a Social Media Crisis
In this blog post, you’ll find the five tools you need to get you through a social media crisis, along with a foolproof, step-by-step process to manage and survive a brand disaster. → Read More
6 Signs You Need to Start Tracking PR ROI Better
PR teams are always busy writing press releases, sending outreach emails, launching social media campaigns, and more. And it’s so easy to get drowned in these daily tasks that you lose sight of the most important – the ROI. → Read More
5 Social Media Videos to Boost Your Social Engagement Today
Your customers are watching a ton of social videos. With Wistia, we identified the 5 videos that work best on social. Learn how to do them for your brand. → Read More
Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns
Whenever my colleagues ask, “hey Joei, where did you go for lunch today?” I reply, “check my Instagram story!” Yes. I’m addicted to Instagram. But I’m not alone. According to TechCrunchâ… → Read More
5 Ways to Proactively Improve Your Online Reputation
You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgivin… → Read More
Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns
Instagram hashtags are one of the best ways to expand your campaign reach on social media. Learn how these 5 brands used hashtags and how you can do it too. → Read More
5 Ways to Proactively Improve Your Online Reputation
if you want to stay ahead and keep your business afloat, you need to proactively manage and improve your online reputation. Here are 5 ways to do it. → Read More
Top 6 B2B Influencers You Should be Working with Today
As firm believers of influencer marketing, we’ve worked with a ton of great B2B influencers in the past and got amazing results. Here are 6 of our favorite. → Read More
5 Online Branding Mistakes You Can’t Afford to Make
Online branding. It’s an elusive but powerful thing that influences buying decisions. It’s the je ne sais quoi that customers feel when they willing pay more to get essentially the same product o… → Read More
5 Online Branding Mistakes You Can't Afford to Make
Online branding is an elusive but powerful thing that influences buying decisions. Learn these 5 big online branding mistakes you can't afford to make. → Read More
How to Implement a Data-Driven Social Media Marketing Strategy
Using data to guide your digital marketing strategy is the only way to optimize your efforts. Here's how to do it. → Read More
How to Improve Your Crisis Management with Monitoring
Learn how to improve crisis management with monitoring: catch and manage brewing crises, and remedy bad situations to prevent full-blown PR scandals. → Read More
5 Easy Steps to Start Getting Better Online Reviews
It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I ta… → Read More
4 Effective Ways to Leverage Online Reviews for Your Business
Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on r… → Read More
5 Easy Steps to Start Getting Better Online Reviews
Don't leave your brand's online reputation to chance. Follow these 5 steps to start getting better online reviews today. (Hint: it isn’t rocket science.) → Read More
4 Effective Ways to Leverage Online Reviews for Your Business
Learn how to leverage online reviews - the first thing people see when searching for you - to improve your marketing, sales, and customer experience. → Read More