Katie Clift
The Drum
Greece
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Past articles by Katie:
How should a brand compete for media attention in 2020?
It may only be early December, but communications officers all over the world are well into 2020 planning mode. For our team at the World Economic Forum, particularly in light of our 50th anniversary next year, we have been in preparation for Davos for months. Bring on the -10 celsius temps and shoe grips already! → Read More
Why more PR’s should maximize the Christmas and New Year season
Worldwide the end of the year, Christmas and New Year seasons are typically a time for all industries to wind down – if only slightly, for a few days’ break around Europe, or for up to six weeks in Asia/Australia. → Read More
Why more PRs should maximize the Christmas and New Year season
Worldwide the end of the year, Christmas and New Year seasons are typically a time for all industries to wind down – if only slightly, for a few days’ break around Europe, or for up to six weeks in Asia/Australia. → Read More
If you’re not over-delivering, you're not really doing your job
I remember early on in my media career being given the advice to ‘under-promise’ and ‘over-deliver’ – to make sure that the results I secured for clients → Read More
Crossing borders? Read this before you embark on an international PR campaign
Drafting press content, maintaining distribution lists, disseminating releases with the click of a button… local PR can become an all-too-comfortable groove when you’re used to executing campaigns in your hometown. → Read More
Are the quick wins of social media threatening the value of PR?
There’s no doubt that the rapid rise of social media over the past decade (on endless platforms I can’t keep up with, if I’m totally honest… where’s the → Read More
We are not the enemy: An open letter to journalists from a PR professional
The day I did it, I instantly regretted crossing over to the ‘dark side’. When I quit my radio broadcasting job and become a full-time media advisor, I got → Read More
Simplicity is key: An exile's look at PR in Australia
About five months ago I packed up my little PR bags and made a big move. This Aussie, who spent over a decade working endless hours building a career in me → Read More