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Doja Cat's nails change color ... and you make it happen. She winks in and out of sight ... because you want her to. The sky above her shifts from day to night ... at your command. Today, the platinum-selling pop star invites fans to edit video for her new single, "Woman," as part of an interactive experience from the nonprofit Girls Who Code. There's the regular music video on YouTube. And then… → Read More
It's an amusingly pointed exercise in catharsis, with Station Film director Brendan Gibbons employing quick cuts to present diverse folks in various locations who drop F-bombs with glee. "Let's start with a giant, 'Fuck you, Covid-19!' " a healthcare worker says. "Fuck you for taking my job," offers a guy sitting on his porch. "Fuck you for closing his school," says a mom in her son's bedroom.… → Read More
Tales of the 'summer life we once savored together' → Read More
Before locking down the state, Gov. Brown initially came under fire from Oregon mayors and others for her initial handling of the crisis. W+K's pointed approach reflects the stark reality of the situation as municipalities struggle to "flatten the curve" of infection so thousands of citizens don't contract the disease at once and overwhelm their hospital systems. "We created this campaign with… → Read More
… and the key word there, of course, is might. Devised by adam&eveDDB, the campaign was developed with hypnotist and bestselling author Rory Z. Fulcher. Marmite has long traded on being an acquired taste, with past campaigns focusing on whether folks have a genetic predisposition for or against the brand. As for the Mind-Control blitz, well, to quote our highly suggestive friend, "Imagine… → Read More
Yep, she's a KLM pilot. In fact, she captains a Boeing 787-10 Dreamliner, the carrier's newest, most technologically advanced plane. "We believe in bringing people together and caring for our passengers," says KLM evp of customer experience, Boet Kreiken. "On top of this, we also stand for continuous progress. Progress in aviation, obviously, but also progress in a wider sense. Also, we've never… → Read More
Um, dude, you're naked in that pot, so where were you keeping the phone? Matty Cardarople from Stranger Things and past Skittles ads portrays the malcontent main course. At 36, he's clearly playing waaay down, but that just stokes the amusing absurdity of the situation. "Skittles ideas are always rooted in subverting something familiar and turning it into something delightfully unexpected," says… → Read More
One from the vault, you might say. "Halloween is all about bringing things back from the dead, that's why reviving 'Horror Movie' is so perfect," says senior copywriter Ken Marcus. "At any other time, having a chainsaw-bearing maniac would likely be off-putting." Geico already exhumed plenty of its cherished commercials dating back to 1997 for national broadcast earlier this year, but it's great… → Read More
White Ribbon’s short film about the seeds of violence highlights Canada’s Anti-Bullying Day. → Read More
Lynx gets up close and personal with three surprisingly entertaining ‘shavetorials.’ → Read More
Hoax causes Valentine’s Day mayhem among chicken fans. → Read More
Adam&eveDDB stumbles into weird insight for Mars Petcare brand. → Read More
Two years later, the can still sends out a siren’s call—to animals, the blindfolded, camo masters and more. → Read More
Anomaly’s debut for U.K. startup Bulb is quirky and fun. → Read More
Care France and CLM BBDO show how period taboos can derail education. → Read More
British spot from adam&eveDDB shows a world in peril, plagued by produce. → Read More
Promoting a Danish app that detects Wi-Fi weak spots, the ad shows teens losing their minds over lag. → Read More
Hall of Famer stars in loopy pitch for CHEQ. → Read More
FCB Canada harnesses the healing power of nature. → Read More
Now owned by Unilever, the brand wants to show it ‘isn’t that kind of tea.’ → Read More