David Gianatasio, Muse by Clio

David Gianatasio

Muse by Clio

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Recent:
  • Muse by Clio
Past:
  • AdWeek

Recent articles by David:

Could Lifelong Marmite Haters Be Hypnotized Into Becoming Lovers?

… and the key word there, of course, is might. Devised by adam&eveDDB, the campaign was developed with hypnotist and bestselling author Rory Z. Fulcher. Marmite has long traded on being an acquired taste, with past campaigns focusing on whether folks have a genetic predisposition for or against the brand. As for the Mind-Control blitz, well, to quote our highly suggestive friend, "Imagine… → Read More

KLM Charts a Century of Progress in This Stylish Film by DDB

Yep, she's a KLM pilot. In fact, she captains a Boeing 787-10 Dreamliner, the carrier's newest, most technologically advanced plane. "We believe in bringing people together and caring for our passengers," says KLM evp of customer experience, Boet Kreiken. "On top of this, we also stand for continuous progress. Progress in aviation, obviously, but also progress in a wider sense. Also, we've never… → Read More

A Witch Cooks an Annoying Teen in a Pot in Skittles' Halloween Ad

Um, dude, you're naked in that pot, so where were you keeping the phone? Matty Cardarople from Stranger Things and past Skittles ads portrays the malcontent main course. At 36, he's clearly playing waaay down, but that just stokes the amusing absurdity of the situation. "Skittles ideas are always rooted in subverting something familiar and turning it into something delightfully unexpected," says… → Read More

Geico Storms Halloween With Witches, Mannequins and Caper the Annoying Ghost

One from the vault, you might say. "Halloween is all about bringing things back from the dead, that's why reviving 'Horror Movie' is so perfect," says senior copywriter Ken Marcus. "At any other time, having a chainsaw-bearing maniac would likely be off-putting." Geico already exhumed plenty of its cherished commercials dating back to 1997 for national broadcast earlier this year, but it's great… → Read More

A Dark and Gripping PSA Shows How ‘Boys Will Be Boys’ Breeds Toxic Masculinity

White Ribbon’s short film about the seeds of violence highlights Canada’s Anti-Bullying Day. → Read More

ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls

Lynx gets up close and personal with three surprisingly entertaining ‘shavetorials.’ → Read More

Nothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France

Hoax causes Valentine’s Day mayhem among chicken fans. → Read More

Need a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your Neighbor’s Pet

Adam&eveDDB stumbles into weird insight for Mars Petcare brand. → Read More

In Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh

Two years later, the can still sends out a siren’s call—to animals, the blindfolded, camo masters and more. → Read More

These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising

Anomaly’s debut for U.K. startup Bulb is quirky and fun. → Read More

A Nonprofit’s Powerful Video Tackles the Stigma Around Menstruation in Developing Countries

Care France and CLM BBDO show how period taboos can derail education. → Read More

Veggies Are Monsters You Must Eat to Defeat in This Fun Ad Urging Kids to Snack Healthy

British spot from adam&eveDDB shows a world in peril, plagued by produce. → Read More

Gamers Get Dropped Offline at the Worst Possible Moments in This Brutal Marketing Prank

Promoting a Danish app that detects Wi-Fi weak spots, the ad shows teens losing their minds over lag. → Read More

Lovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief Blocking Officer’

Hall of Famer stars in loopy pitch for CHEQ. → Read More

This Film Captures the Sights and Sounds of a Mission to Help Veterans Vanquish PTSD

FCB Canada harnesses the healing power of nature. → Read More

Tazo Pokes Fun at Sedate and Serene Tea Ads in Its First Campaign From Vice’s Agency, Virtue

Now owned by Unilever, the brand wants to show it ‘isn’t that kind of tea.’ → Read More

Here’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other Big Brands

Gifting site Red Letter Days pimps the jolly elf’s ride. → Read More

To Confront Stigmas, This Pop-Up Massage Spa Is Staffed Only by HIV-Positive Therapists

Healing House gets hands-on with fighting false perceptions around HIV and AIDS. → Read More

Even Santa Claus Has His Limits in This Powerful Red Cross Ad About Families in Crisis

Adam&eveDDB highlights one of the most difficult gifts to give. → Read More

With 2 Cyber-Savvy Execs Leading the Charge, Walmart Is Finding New Ways to Be Nimble

Thinking like a startup has brought results for the retail giant. → Read More