Margot da Cunha
WordStream
Boston, MA, United States
Contact Margot
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Margot:
The Last Guide to Instagram Hashtags You’ll Ever Need
Instagram hashtags can seem #extra, but they're essential for Instagram marketing success. Here's the ultimate, all-inclusive guide to Instagram hashtagam, which covers everything from what a hashtag is to what the most popular hashtags are to how reporting tools can help make your Instagam hashtags even more successful. → Read More
Automotive Marketing: 9 Ways to Drive More Sales
Even though most car sales still occur in dealerships, search is the first place people go to begin their buyer’s journey, so online advertising is key to bring new leads into the dealership. Here are nine automotive marketing strategies to drive more sales. → Read More
8 Surprisingly Effective Ways to Use Stock Photos in Ads
For Facebook and Google Display Ads, you need a visual that appeals to your target audience. But not everyone has the time and budget to take photos for each ad campaign. This makes stock photography a very helpful and important tool for modern day marketers—here are seven best practices for using stock photos, including using human emotion, double checking usage rights, and more! → Read More
6 Larry Kim Approved Strategies to Build Your Personal Brand
Larry Kim has built a massive platform through strategic personal branding. Here are six ways you can build your own personal brand, the Larry Kim way! → Read More
The Complete Guide to Instagram Analytics
In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention. → Read More
9 Quality Sources for Beautiful Landing Page Templates
Check out nine places to grab free landing page templates that look great, are easy to use, and are designed for conversions whatever your industry. → Read More
Complete Beginner’s Guide to Account-Based Marketing (ABM)
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM. → Read More
5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA]
Large AdWords advertisers ($50K+) see higher ROI. Steal these five data-backed PPC strategies to start yielding higher ROI like the big guys. → Read More
14 Fun & Festive Holiday Marketing Ideas for 2017
The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 14 festive holiday marketing ideas to get your wheels turning. → Read More
How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals
Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more. → Read More
Complete Beginner’s Guide to Advertising on Amazon
Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and tips for optimizing your Amazon ad campaigns. → Read More
5 Ways to Build a Video Culture at Your Company
Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company. → Read More
4 Must-Try Google Mobile Ad Strategies (with Data!)
Struggling to rank and get clicks on the mobile SERP? Check out these four must-try mobile ad features including price extensions and Purchases on Google. → Read More
The Complete Guide to Using Social Proof in Ads and Landing Pages
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert. → Read More
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there. → Read More
The Complete Guide to Facebook Video Ads
In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of Facebook video advertising. → Read More
6 Ways to Use Video to Increase Conversion Rates
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales. → Read More
10 Smart & Easy Facebook Marketing Ideas
Marketers need to be smart to stand out in the very crowded sea that is Facebook. Here are 10 clever, creative Facebook marketing ideas that make an impact. → Read More
Google Reveals the Future of Search at #SMX West
The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue sky; rather they were jam-packed into an over-air-conditioned room to hear Google’s Behshad Behzadi reveal the future of search. → Read More
Landing Pages for Lead Generation: 8 Conversion-Driving Tips
Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide. → Read More