Olivia Parker
Campaign
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Past articles by Olivia:
Making a statement: when fashion meets protest
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right. → Read More
Giphy: Advertisers love branded gifs
Founder and CEO of phenomenally popular search engine for gifs started monetising his business last year in the US and has plans to extend sponsored gif slots to rest of the world. → Read More
Why don't 'chief children's officers' exist in every big tech company?
CEO of SuperAwesome describes state of internet in terms of children's safety and says China is further ahead than most in getting it right. → Read More
Nike China pulls shoe range after designer shows support for Hong Kong protests
Brand has reportedly axed limited-edition line by Undercover. → Read More
Rankin: Quitting harmful social media made me more creative
The world-renowned photographer tells Campaign about the moment he realised the social platforms he was using were affecting his mental health, and why he's happier embracing what he calls 'JOMO' - the 'joy of missing out'. → Read More
The world's biggest retail events: ranked and rated
Long-established peak-selling periods like Christmas now have major competition from a host of 'shopping events', which usually involve heavy discounts. But as China's Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals. → Read More
'Deepfake' videos menace publishers and brands
The rise of video manipulation is spurring news publishers to take action, according to the director of the BBC World Service. But risk experts say it's only a matter of time before brands get hit too. → Read More
Four truths about China from an adland expat
Bill Brock moved his family from London to Shanghai for four months to get a better grip on market trends. Here's what he discovered. → Read More
Inside WPP's 'deathtrap' Malaysia campus
After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned. → Read More
Reprise launches 'game changing' digital audit tool
Reprise, IPG Mediabrands' media marketing arm, today launches a global auditing platform it calls "the single biggest product launch the company has ever seen" and a "game changer" for the agency. → Read More
Furore over horse race advertising on Sydney Opera House
The Everest Cup is set to be promoted on the building's iconic sails today, amid fury from the Australian public and talks of protests, extra security and sabotage. → Read More
Sorrell a 'very small dot in the rearview mirror': Superunion CEO
In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation. → Read More
Seb Coe: Physical inactivity is a 'ticking time bomb'
The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports. → Read More
Uber sues Dentsu's Fetch Media for 'fake clicks'
Uber filed a lawsuit against Fetch Media in San Francisco yesterday, suing the agency for a host of allegations including breach of contract, fraud and negligence. → Read More
Surge in digital growth sustains global OOH market
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years. → Read More
The New York Times opens branded content agency in Asia
The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart. → Read More