John Lombardo
Sports Business Journal
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Past articles by John:
Best Pivot: Sports in a Bubble
Playing sports in a bubble is Sports Business Journal's Best Pivot in 2020. → Read More
NBA’s $900 million assist
The NBA will give each of its 30 teams a cash distribution of $30 million, for a total of $900 million, to bolster finances and protect against any potential liquidity issues caused by the pandemic. The $900 million to be given to teams comes from notes issued by the league in the private placement market that typically includes large insurance companies and other institutional investors. → Read More
Forty Under 40: Zach Leonsis
Whether it’s related to sports gambling, esports or the latest advances in digital technology, it’s a good bet that Zach Leonsis will be at the forefront of innovation. Senior Vice President of Strategic Initiatives and General Manager, Monumental Sports Network, Monumental Sports & Entertainment Age: 30 Born: Vero Beach, Fla. Education: University of Pennsylvania, undergraduate degree in… → Read More
Forty Under 40: Christopher Benyarko
Christopher Benyarko’s path to the NBA didn’t flow through an internship, wasn’t championed by an industry insider, or even influenced by any prior sports experience. Instead, he took a most conventional road to the NBA by answering an ad on NBA.com. The tech-savvy Benyarko joined the league in 2004 after he had earned his master’s degree in engineering from Cornell and worked briefly in the… → Read More
PGA Tour Opens Up Gambling Sponsorship Opportunities
The changes come after the Tour extensively reviewed its longstanding policies that had prohibited gambling sponsorships. → Read More
AT&T In As NBA's Lead Sponsor In Wireless Telecom Category
AT&T at the upcoming NBA All-Star Weekend in Charlotte will take over title sponsorship of the Slam Dunk competition from Verizon. → Read More
PGA Of America Expands AIG Sponsorship Deal
Financial terms of deal were not disclosed, but it includes the official insurance partner category designation for several marquee events. → Read More
Harrah's New Orleans Signs With Saints, Renews With Pelicans
This is the first casino sponsorship for the Saints after the NFL opened the category this season. → Read More
NBA Brings On Another Gaming Operator In The Stars Group
Toronto-based group will use league marks across its digital properties, including PokerStars. → Read More
Monumental Sports Adds Geico As Jersey Sponsor For Three Clubs
The Geico logo will be on the Wizards' jerseys tonight when the team plays the Thunder at Capital One Arena. → Read More
Report challenges FBS to improve diversity hiring
Gender and diversity continue to be underrepresented, according to new TIDES report card. → Read More
PGA Championship Leaving TNT For ESPN In '20, Re-Ups With CBS
The PGA Championship will move from TNT to ESPN beginning in '20, while staying with CBS as its broadcast partner through '30. → Read More
How long can Adam Silver lead? Seemingly for as long as he wants
League leadership is one area where no one within the NBA expects — or seemingly wants — a change in 10 years. Adam Silver will be 66 in 2028 and would begin his 14th year as NBA commissioner. It would be his 36th year in the league. The NBA’s official basketball is likely to carry Commissioner Adam Silver’s signature into 2028 and beyond. “I hope he’s in the job until he’s 100,” Harris Blitzer… → Read More
Suns Land PayPal As NBA's Latest Jersey Patch Sponsor
The agreement makes PayPal the official payment partner of the Suns, WNBA Phoenix Mercury and Real Club Deportivo Mallorca. → Read More
Jon Podany Leaving LPGA To Oversee Arnold Palmer Enterprises
Jon Podany leaving LPGA for Arnold Palmer Enterprises. → Read More
Michelle Johnson, National Basketball Association
Michelle Johnson, National Basketball Association Photo: Susan Young Michelle Johnson Senior Vice President and Head of Referee Operations, NBA Born: Leon, Iowa Education: B.S., operations research, U.S. Air Force Academy; M.A., politics and economics, Oxford University, E... → Read More
Lara Price, Philadelphia 76ers
Lara Price, Philadelphia 76ers Photo: @Sixers / Alex Subers Lara Price Chief Operating Officer, Philadelphia 76ers Born: Wichita, Kansas Education: Colorado State University Philadelphia 76ers Chief Operating Officer Lara Price has spent more ... → Read More
USGA Opts Not To Fill Sarah Hirshland's Former Leadership Role
Instead, the USGA has undergone a restructuring that divides the chief commercial officer duties among executives within the organization. → Read More
PGA Of America Hires Seth Waugh As CEO, Replacing Bevacqua
Waugh, a Managing Dir of investment firm Silver Lake and former CEO of Deutsche Bank Americas, begins his new job on Sept. 24. → Read More
NBA policy gives long-term employees a chance to get away and recharge their batteries
NBA policy gives employees a chance to get away and recharge their batteries. → Read More