Yasmin Arrigo
Campaign
United Kingdom
Contact Yasmin
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Past articles by Yasmin:
Redefining the runway: how luxury brands embraced the LFW experience
Redefining the runway: how luxury brands embraced the LFW experience Experience and creative collabs have become favoured stratagems for the luxury sector during the cost-of-living crisis. → Read More
Basking in the fashion spotlight: how #ParisFashionWeek delivered an enviable experience
Basking in the fashion spotlight: how #ParisFashionWeek delivered an enviable experience From viral moments to actively championing conversations around inclusion, Paris Fashion Week was filled with innovation and energy. → Read More
What the Secret Cinema deal means for the future of immersive entertainment
What the Secret Cinema deal means for the future of immersive entertainment Secret Cinema’s growth trajectory is set to be supercharged by its recent deal with New York-based TodayTix, so what lies ahead? → Read More
Body-shaming brands and the male mental health crisis
While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar. → Read More
Punchdrunk to develop AR video games with creator of Pokemon Go
Immersive theatre specialist and AR company will deliver gaming experiences. → Read More
Secret Cinema partners Haagen-Dazs and Goodwood for drive-in experience
Brand extends Häagen-Dazs partnership with drive-in cinema at circuit. → Read More
Glastonbury's Shangri-La creates VR music and arts festival Lost Horizon
Creators of legendary Shangri-La experience have revealed plans for fully interactive and multi-stage event. → Read More
Nike, Airbnb and other live experiences reimagined for socially distanced times
Campaign looks back on live experiences that could be adapted as lockdown restrictions ease. → Read More
Brands that embraced Ramadan during lockdown
In this most unusual Ramadan, which brands successfully delivered campaigns to engage with the holy month? → Read More
Adobe partners Live Nation for Marshmello challenge
Brands create fan contest to celebrate release of Be Kind. → Read More
Pick of the Week: Just Eat does it Doggystyle
Snoop Dogg proves to be a good pedigree for advertising in this comical spot. → Read More
Vogue delivers a virtual 'Moment with the Met'
Anna Wintour hosted virtual event in lieu of gala being postponed. → Read More
XYZ: from start-up to Creative Experience Agency of the Year
Agency founders discuss their evolution and aspirations. → Read More
What does Fortnite's Travis Scott event reveal about the future of entertainment?
Epic Games hosted rapper's new music debut in a stunning concert within Fortnite, viewed by millions of fans. → Read More
Secret Cinema partners Haagen-Dazs for immersive film nights
'Secret sofa' will kick off with The Grand Budapest Hotel. → Read More
Camp Bestival launches virtual festival for Easter
Team behind family festival will host stay-at-home sleepover with digital entertainment. → Read More
Dazed Media launches Alone Together
Media company celebrates home-bound creative community. → Read More
A summer without festivals is an invitation for innovation
Please don't stop the music, experience creators across the UK implore. → Read More
Brixton Finishing School launches virtual learning during coronavirus
School that champions under-represented talent will provide digital lessons to overcome social distancing. → Read More
Introducing Campaign's Home School for mini creatives
A daily selection for adland's parents to share an ad break with their kids. → Read More