Bernice Ross
Inman News
Austin, TX, United States
Contact Bernice
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Bernice:
7 client retention strategies that never go out of style
To delight clients and keep them for life, it's vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. → Read More
Why buyers really aren't liars: Learning what they want in a home
Buyers may not always know what they want deep down. Find out how two magic questions can help you identify their deepest desires. → Read More
12 staging and photography secrets for stellar results
From basic photography to virtual tours and even drone shots, Bernice Ross looks at what the latest research tells us about buyers and how agents can get the most out of their marketing visuals. → Read More
5 strategies to increase productivity and profitability in 2022
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022. → Read More
QUIZ: Are you a closer? Test your marketing prowess
Real estate agents who have poor closing skills don't get paid. Here are 10 questions that address different aspects of closing the deal — see how well you do. → Read More
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing. → Read More
9 stupid mistakes agents make — and how to avoid them
Mistakes happen, and they're a part of every agent's career. Here, two pros share the biggest mistakes they made — plus what they're doing differently now. → Read More
7 Tips For Making Your Lead Generation Dollars Go Further In 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best return on investment for your real estate business. → Read More
How To Use YouTube To Boost Your Lead Generation
Want to easily locate thousands of leads and pay nearly nothing for them? Just jump on YouTube, create your own channel, and follow Jackson Wilkey’s advice. → Read More
What Can You Do When Leads Plummet? Here's A Plan
As lead sources dwindle while we're all sheltering in place, here's how you can double down and take the basics of lead conversion digital. → Read More
How to keep big brother from spying on you and your clients
When there are nanny cams watching, smart devices quietly recording and cookies tracking you all across the internet, what steps can you take to protect both you and your clients from the very real, and sometimes unknown, invasions of privacy? Here are five ways to limit unwanted attention. → Read More
How to deal with a 'Listing Impossible'
Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series "Listing Impossible" is packed with takeaways about how to confront thorny issues. → Read More
How to hit the sweet spot for your business in 2020
What’s hot, and what’s not? Here’s what you need to know to hit the sweet spot for your business in 2020. → Read More
10 tips for making 2020 your best year yet
Even when your life is chaotic and full of tension, you can take steps to have as many happy and productive moments in your life as possible. The more of these you have, the better your 2020 will be. → Read More
Are your habits weighing you down? Get some new ones in 2020
When a habit no longer provides a benefit, the habit not only takes up space in your life, but it also drains you of valuable time, energy and other resources. Here are the steps you can take to swap out your bad habits for some better ones this new year. → Read More
Why your script just flopped
If you want to be better at overcoming objections and closing more deals, follow the tried-and-true principles here to avoid having your scripts flop. → Read More
Exiting real estate: How sellable is your business?
Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale. → Read More
Here's why you should price your listings in multiples of $10K
The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. → Read More
Here's why you should price your listings in multiples of $10K
The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. → Read More
Exiting real estate: Is your business ready for you to leave?
Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. → Read More