Allyson Payer
Who What Wear UK
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Recent articles by Allyson:
Dakota Johnson Wore the Trend for Anyone Who Doesn't Like Baggy or Skinny Jeans
Dakota Johnson's jeans are the trend you should consider if baggy and skinny ones aren't for you. Shop the versatile style here. → Read More
7 Anti-Skinny-Jeans Outfit Formulas to Try in 2023
In need of fresh outfit ideas? Here are a few that involve jeans (but not skinny jeans). → Read More
Emily Ratajkowski Wore Leggings With an Anti-Sneaker Trend You'd Never Expect
Emily Ratajkowski traded sneakers for a trendy pair of knee boots with leggings. See the look here. → Read More
These New £40 H&M Flats Are as Chic as the £720 Designer Pair I Want
H&M's new leather flats are well below £50 but they look just as expensive. Shop them before they sell out. → Read More
Penelope Cruz Wore Just a Blazer and Fishnets on the Red Carpet in Paris
Penelope Cruz wore a full Chanel look to a premiere in Paris, sans pants. See it and shop similar blazers here. → Read More
Katie Holmes Wore the Winter Accessory That Makes Every Outfit Look Expensive
Katie Holmes' simple winter outfit looks luxe thanks to this timeless accessory. Shop it here. → Read More
Florence Pugh Bravely Wore the Pants I Wouldn't Dare Wear to the Airport
Florence Pugh's airport pants are a risky choice but a stylish one at that. See for yourself here. → Read More
29 Luxury Winter Accessories That Are Actually Worth the Money
One of our favourite things about winter is the accessories. Shop our cosy luxury picks here. → Read More
Taylor Swift Just Wore Her Most Jaw-Dropping "Naked" Dress to Date
Taylor Swift's appearance at the MTV Europe Music Awards was met with dropped jaws. See her stunning "naked" dress here. → Read More
Gwyneth Paltrow Just Wore Birkenstocks in the Most November-in-L.A. Way
Gwyneth Paltrow is clearly an expert in styling Birkenstock sandals in the fall. See how she pulled it off, and shop the best pairs here. → Read More
8 New Classic Outfit Ideas I'm Stealing From Celebrities
If you're in need of new classic outfit ideas, look no further than stylish celebrities like Anne Hathaway and Hailey Bieber. Check out the outfits here. → Read More
It's Unclear, But This May or May Not Be the Newest £35 Ugg Trend
This £35 Ugg accessory is getting lots of attention. Find out more and shop it here. → Read More
Angelina Jolie Wore Puddle Pants, Platforms, and a Coat Trend to Get Groceries
Angelina Jolie's casual grocery-shopping outfit included three key 2022 trends. See the look here. → Read More
Zara Just Released Its Most French-Girl Collection Yet
Emmanuelle Alt's latest collection with Zara is here and it's pretty great. Shop the best pieces here. → Read More
Bella Hadid Wore a Major 2023 Accessory Trend In a Way That's Puzzling and Cool
Bella Hadid is already wearing one of 2023's biggest accessory trends (in multiples). See how she styled it and shop it here. → Read More
This Once "Ugly" Skirt Trend Is Extremely Cool Now
Emily Ratajkowski's going-out look included a knee-length skirt, which has recently become a major trend. Shop the best ones here. → Read More
Anne Hathaway Wore Fall's Trendiest Boots in the Most Fashion-Girl Way
When it comes to styling knee boots, Anne Hathaway gets it. See how it's done and shop knee-high boots here. → Read More
9 New It Items Celebrities Have Been Wearing all Over the World
Celebrities can wear whatever they want, so we can't blame them for choosing these It items. Shop them here. → Read More
This Once "Tacky" Trend Is Officially Back and Beloved by Fashion People
Metallic is back (and no longer considered "tacky"). Shop the chicest shiny pieces here. → Read More
Kate Middleton Wore a Trendy Autumn Colour With Her Go-To Heel Style
Kate Middleton's dress touches on a major autumn/winter 2022 colour trend. See it on her and the runways and shop the color here. → Read More