Webb Wright
The Drum
New York, United States
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Past articles by Webb:
Overheard at SXSW: 'It should be augmented intelligence, not artificial intelligence'
AI, immersive virtual experiences and the ethical use of data have been major themes at this year’s conference in downtown Austin. → Read More
Jackass director Jeff Tremaine dials up Liquid Death iced tea’s ‘Grandma Energy’
Yes, iced tea is your grandma’s energy drink. But who knew your grandma could flawlessly 50-50 a handrail? → Read More
Snap unveils My AI, a new chatbot powered by OpenAI’s GPT tech
The tech and social media brand has become the latest to capitalize on the “generative AI” craze. → Read More
‘ChatGPT-like’ analytics tool for marketers released amid wave of AI excitement
Dealtale’s Marketing Co-Pilot is designed to answer questions about performance data while freeing up marketers to focus on more important tasks. → Read More
Wendy's 'Where’s the Beef?' is back (again). Experts wonder if the TikTok generation cares
The iconic slogan, which first appeared in 1984 and has been relaunched for three subsequent campaigns, will be brought back to life starting this weekend at the Daytona 500. Marketing experts chime in about why this reboot may not have much meat to it. → Read More
What does virtual reality smell like? Marketers (and the world) may soon find out
Adding olfactory experiences to VR could make the tech more believable and take it in entirely new directions - potentially opening up new and exciting opportunities for marketers. → Read More
49% of Americans say AI will outmatch humans in creative ability, per new YouGov/Drum poll
A new survey conducted by The Drum and YouGov has shed light on the present state of AI-awareness across the United States. Here are the key findings - and their implications for marketers. → Read More
Bing’s AI infusion ‘a shot across Google’s bow.’ Marketing pros react to the search wars
Could Microsoft eventually surpass Google and become adland’s preferred search and browsing provider? Is that even possible? We asked marketing experts to find out. → Read More
Steve Martin & Ben Stiller mock celebrity endorsements in Pepsi Zero Sugar Super Bowl ads
Ben Stiller and Steve Martin tell viewers how delicious the new Pepsi Zero Sugar is, or were they just acting? → Read More
See Walter White and Jesse Pinkman 'cooking' in PopCorners’ Super Bowl LVII ad
Breaking Bad fans rejoice, bitch. → Read More
Meta starts a new chapter: ‘AI definitely an area we’re doubling down on’
After a difficult year, Meta’s latest earnings report suggests that brighter days may lie ahead. We spoke with Nicola Mendelsohn – Meta’s vice-president of global business group – to learn more about the company’s expanded focus on AI, Facebook’s recent 2bn-user milestone and why 2023 will be the ‘year of efficiency’. → Read More
Molson Coors and DraftKings invite fans to bet on top-secret Super Bowl ad
The beer giant is teaming up with DraftKings for its return to the Big Game after a hiatus of more than 30 years. → Read More
Microsoft and OpenAI extend partnership to ‘democratize AI’
The latest phase in the collaboration between the two brands will aim in part to develop supercomputing systems and integrate OpenAI’s models – including ChatGPT and DALL·E 2 – into Microsoft consumer and enterprise products. → Read More
From ANN to NLP: AI terms that every marketer should know
What’s the difference between machine learning and deep learning? Or between natural language processing and an artificial neural network? You're about to find out. The flurry of technical terms being thrown around in tech circles lately can be dizzying. This glossary can serve as a linguistic primer as you begin to navigate the endlessly fascinating, often mysterious and sometimes terrifying… → Read More
Mastercard announces new 'Artist Accelerator' web3 music program
The Mastercard Artist Accelerator, created in partnership with Polygon Studios, is designed to help five emerging musical artists leverage blockchain-based technologies. → Read More
US Ad of the Day: Planet Fitness vows to 'Defeat Low E, find your big fitness energy'
The new campaign, which aims to promote fitness as a means of boosting energy levels, pokes fun at Big Pharma and includes 'Low E home test kits.' → Read More
H&M launches ‘Loooptopia’ on Roblox with emphasis on circularity
The retail brand launches its new virtual experience amid a growing wave of interest in virtual fashion. → Read More
US Ad of the Day: Martha Stewart says ‘f**k it’ to Dry January with Tito’s Vodka
Everything okay, Martha? You’ve been acting a bit strange lately. → Read More
Blockchain lingo made easy: here’s an updated glossary of web3 terms
Confused about the difference between the blockchain and crypto? Between Meta and the metaverse? You're not alone. This glossary contains all of the most important web3 jargon that you need to know. → Read More
Neutrogena unveils AI-generated, 3D-printed skin supplements
The new technology, developed in partnership with Nourished, will be on display later this week at CES in Las Vegas. → Read More