Mike Volpe
Xconomy
Boston, MA, United States
Contact Mike
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Mike:
Boston as the Hub of Cybersecurity
I certainly wouldn’t be the first to declare that the cybersecurity industry is booming. But I am willing to wager that Boston is positioning itself to be → Read More
3 Hot Marketing Tips from Heat Map Analysis (images)
Over the past few years many marketing research firms have been using eyetracking technology to learn more about how people view and process information online. This can be extremely useful data for optimizing many types of B2B Internet marketing. Here's a quick summary of the major takeaways of the eyetracking research I have seen: Issue #1: People scan but do not read. Look at these eye… → Read More
Building and Managing a Marketing Team
When it comes time to adding headcount to your team, marketing leaders want to know which specialties they should hire for—and more importantly, in what order … → Read More
The Real Reason Unlimited Vacation Policies Work
Growing a business is virtually impossible when employees can’t wait to get out the door at 5 PM. So away with it! → Read More
Your Sales Strategy Shouldn't Rely on a Cold Call
Put the phone down. There are better ways to engage customers. → Read More
7 Sins of Social Media Marketing
Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought. → Read More
The 6 Mistakes Most Marketers Make Daily
It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same. → Read More
The 10 Reasons I Ignored Your Resume
Don't waste executives' time. → Read More