Liz Papagni
Business 2 Community
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Liz:
5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines → Read More
Attention-Grabbing Ideas to Market Your Local Business for the 2021 Holiday Season
With Thanksgiving behind us, holiday marketing is already in full gear. If you haven’t started already, you’re late. That doesn’t mean you don’t have time → Read More
4 Tips for Effective B2B Influencer Marketing
We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social → Read More
Why Influencer Marketing Works and How to Use It in Your 2022 Ecommerce Marketing Campaigns
Influencer marketing is nothing new, though for decades it was known as endorsements. The difference between the endorsements of yesteryear and today’s → Read More
When to Bring a Fractional CMO Into Your Startup
As a startup founder, you have a lot on your plate. You have your idea, your product. You have your business plan. You have funding. You have your → Read More
Fractional CMOs for Nonprofit Marketing: Why It Just Works
Hiring a fractional CMO for your nonprofit marketing could be the smartest move you’ll make. We understand that underlying doubt you already feel about → Read More
Your 2022 Marketing Strategy: What to Keep, Change, and Start
Both in-person and online shopping are seeing increases in their respective numbers. No one has a crystal ball, so marketers must continue to think on → Read More
How a Fractional CMO Supplements Your Current Marketing Team
The true beauty of a Fractional CMO is that, by their very definition, they become exactly what your organization needs them to be. If your company needs → Read More
How to Choose the Right Fractional CMO
Making the decision to hire a fractional CMO for your business is only the first step. Once you’ve determined that additional C-level support is needed, → Read More
Why Your Content Strategy MUST Include Blogging
A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a → Read More
Overcoming the Adverse Effects on Ads with Apple’s Latest iOS Update
If marketers have been paying attention, then we know that Apple has been passionate about disrupting ad tracking for a while now. Since 2018, their → Read More
Can a Fractional CMO Affect Customer LTV?
On the surface, a Fractional CMO and customer LTV may appear to have little to do with each other. After all, by most definitions, a Fractional CMO is → Read More
Where Savvy Businesses Should Allocate Marketing Spend in 2021
It’s no secret that 2020 put brands in a big bind when it came to marketing and increasing sales during a time when many small businesses were failing and → Read More
4 Benefits You Receive When You Work with a Fractional CMO
Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of → Read More
Should You Hire a Full-Time or Fractional CMO?
Your business may have recently undergone changes that leave you asking some big, important questions. Some of these changes may be great news, like → Read More
What You Need to Know About Marketing to Digital Boomers
Baby Boomers are one of the wealthiest generations to date, holding $2.6 trillion in spending power. That’s a lot of money brands can earn when they work → Read More
How to Know You Need a Fractional CMO
The current economic climate has forced several businesses to make heartbreaking decisions about their executive staff. In many cases, the first to go is → Read More
How to Leverage Digital Marketing for B2B: Part 3
By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing → Read More
How to Leverage Digital Marketing for B2B: Part 2
When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply → Read More
How to Leverage Digital Marketing for B2B: Part One
Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true → Read More