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Almost everyone recommends people build their blog or website using WordPress. In fact, even if you don’t have a site yet, I’m sure you’re familiar with → Read More
The growing importance of digital marketing is a sign for businesses to take their online campaigns seriously. No longer can they just rely on tired → Read More
Do you know where you can find and talk to your audience? The goal of identifying the best brand communication channels for your online business is to reach out to your audience in the best way possible. This allows you to convert them into customers faster and keep them one for the long-term. Communicating with your audience has been made easy with the internet. Users usually look for… → Read More
In this post, I’ll talk about why an evergreen blog is necessary in your content strategy to increase your brand’s visibility and conversions. When talking about an evergreen blog, we’re not just talking about its content. We’ll be discussing a blog created and developed to stand the test of time involving different tactics you should know. Without further ado, below are reasons why you should… → Read More
If you’re an online business owner, there’s no question in everyone’s mind that the competition keeps getting fiercer by the day. You have to go up against the top brands in your industry with deeper pockets than yours. Not to mention, you have to fend off aggressive startups who want a slice of the proverbial pie. Regardless of what other people are doing, what you need to concern yourself is… → Read More
A lead magnet is a piece of content that provides value for people in exchange for their contact information. When you’re just starting, nobody knows that you exist. You’ll have to find ways to reach the right people. Lead magnets can reach savvy consumers who may be your prospects. It is one of the first steps to customer acquisition. When you want people to buy something from you should be… → Read More
Ranking for your target keywords is a real challenge for most blog owners. Focusing too much on gaining traffic may cause you to ignore certain factors of your blog altogether. Your blog’s content does contribute to your SEO, but the continuous algorithm changes can be tricky. SEO is confusing if you’re just starting, but there are simple ways you can make sure that your blog is up to Google’s… → Read More
Your business should always offer something valuable to its consumers. When you let your website as it is, you’ll be… → Read More
Are you having a hard time getting more readership to your blog? Having the most exciting and valuable content isn’t always the perfect recipe for getting an engaged audience. Building relationships with your readers is key to building a winning blog. When you build an honest and beneficial relationship with your reader is an essential part of you being a writer being a blog owner. From here,… → Read More
If you’re optimizing your content using just one keyword phrase, then you’re doing on-page SEO the wrong way. Here’s a fact: You can actually target multiple keywords for a single post! Therefore, you need to find other keywords related to your primary one and mention them in your content. The question now is: How do I find related keywords that I can use? What we want to look for, to be… → Read More
Product reviews wield more power than you can ever imagine. According to a study by Content Marketing Institute and SmartBrief,…… → Read More
The idea of starting an e-commerce venture is fun! And because the estimates say it’s a trillion dollar market, you can profit big from it. But here’s the thing: The industry is not all rainbows and unicorns. Without a solid plan in place, you’re lucky to experience small bumps along the way. Nothing that you can’t fix. The rest, though, can be catastrophic and can bring your business to the… → Read More
Brand creation is only a step in a flight of stairs of growing a successful business. However, you shouldn’t diminish its importance. Part of building an online brand is consistency. Because co… → Read More
Maximizing your digital marketing campaigns should be your primary goal. However, lots of digital marketers are launching successful marketing campaigns like clockwork. And just like you, they’… → Read More
Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do. The logic here is simple: the fact that they bought from you before… → Read More
It’s easy for branding to get lost in the sea of marketing tactics and techniques you need to implement for your business. With so much stock placed on trendy tactics, people forget the essenti… → Read More
There are lots of ways to attract b2b leads. You can have opt-in forms, webinars, or even an extensive SEO campaign. They’re efficient, but not the best. You need to make the most out of every… → Read More
As crazy as it sounds, accidental entrepreneurs initially didn’t dream of becoming entrepreneurs. Because they followed their passion, they were able to earn lots of money from it. Nothing was… → Read More
If you want to keep your business afloat, then you need to find a way to get clients. However, you won’t be able to bag new customers if you don’t have a lead generation strategy in place. By fin… → Read More
Growth is the mother of all invention. That's not how the old saying goes, but in today's world, growth for online businesses is a necessity. If you want to succeed, then you must find ways to grow your business. You can't rest on your laurels and be satisfied with what you've accomplished. If you remain complacent with your current achievements, then there is no future for your business! Growth… → Read More