Matt Umbro
PPC Hero
Massachusetts, United States
Contact Matt
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Past articles by Matt:
4 Google Ads Automated Rules To Try for PPC
We'll review the Google Ads automated rules available to advertisers. In particular, I'm going to share four rules that have become commonplace in my accounts. → Read More
Do Responsive Search Ads Improve Performance?
The principal benefit of responsive search ads is efficiency. Advertisers can input many messages, and the platform (Google or Bing) will find the winning combinations. The drawbacks are a loss of control and transparency. → Read More
The Great Brand Keyword Debate: What You Need To Consider
We all have personal opinions about the ethics of bidding on competitor keywords, but it is allowed and has strategic advantages. → Read More
How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
Explore how ad customizers were utilized to decrease a client's CPL by 34%. → Read More
4 AdWords Automated Rules To Try
I'll be reviewing the AdWords automated rules available to advertisers. In particular, I'm going to share four rules that have become commonplace in my accounts. → Read More
The Ultimate Guide to PPC Marketing (Pay-Per-Click)
Explore an in-depth guide to pay-per-click (PPC) marketing. From settings to remarketing, this guide is packed with actionable information! → Read More
What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great. → Read More
What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great. → Read More
Live Blogging Google Marketing Next 2017
Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered. → Read More
Happy 10 Year Anniversary PPC Hero
PPC Hero is dedicated to providing top-notch content on a daily basis in order to give you the tips, tools, and initiatives to run your own successful PPC → Read More
So You Want To Be An Industry Thought Leader? Here's What To Do
There are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion. → Read More
The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere? → Read More
Can You Be Squeezing More Out Of Your Brand Campaign?
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers while ensuring you aren't paying → Read More
Expanded Text Ads Come To Google AdWords Editor
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of → Read More
The Coolest AdWords Feature You Aren’t Using
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information. → Read More
6 Takeaways From Google's Performance Summit
Read what our key takeaways are from Google's Performance Summit announcing new AdWords features. → Read More
Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.” → Read More
The Winner Of Search Marketing Madness Is...
Check out who won the annual PPC Hero Search Marketing Madness Tournament. → Read More
Search Marketing Madness Tournament Ends Here
We've made it to the championship match in our Search Marketing Madness tournament. Squaring off will be Elizabeth Marsten and Search Engine Land. → Read More
Our Version Of The AdWords Fundamentals Exam
We've created our own version of the AdWords Fundamentals exam for you to test your knowledge! → Read More