Imogen Watson, Campaign

Imogen Watson

Campaign

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Recent:
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Past:
  • Campaign
  • Campaign US

Past articles by Imogen:

Pick of the Week: Corteiz (and Nike) film ‘Rules the world’

London-based streetwear brand Corteiz hyped up anticipation for its Air Max 95 collaboration with Nike, via a film that shows what would happen if the release was cancelled. → Read More

Adam & Eve/DDB adds global jury to #SheTakesOver initiative

Adam & Eve/DDB adds global jury to #SheTakesOver initiative The global jury is made up of creatives from the DDB network alongside senior figures from #SheTakesOver’s media partners. → Read More

Lloyds Bank offers mental health help in business

Lloyds Bank offers mental health help in business campaign Created by Adam & Eve/DDB, the campaign intends to help 1,000 small businesses in the UK with a series of free therapeutic coaching sessions. → Read More

Nike x Corteiz film imagines global panic over cancelled CRTZ Air Max 95

Nike x Corteiz film imagines global panic over cancelled CRTZ Air Max 95 Directed by Walid Labri through Division, the film hypes up demand for the Corteiz-branded Nike Air Max 95. → Read More

'Romaine calm': Asda reassures consumers over empty supermarket shelves

'Romaine calm': Asda reassures consumers over empty supermarket shelves It took Havas London 48 hours to turn the ad around, in response to Asda's food shortages. → Read More

Campaign Podcast: The view from Ukraine

Marking the one-year anniversary of the invasion of their country by Russia, Campaign hears from Ukrainian agency chiefs Serhiy Uryn and Serhiy Artemenko. → Read More

Uncommon launches all-female debut Jordan ad

Uncommon launches all-female debut Jordan ad An all-female team shot a short film about a young girl aspiring to become a professional basketball player. → Read More

War Child and Mother's 'LullaBombs' highlight child trauma in warzones

War Child and Mother's 'LullaBombs' highlight child trauma in warzones Made from repurposed landmines, the 'LullaBombs' play war sounds instead of lullabies to underscore how war robs children of sleep. → Read More

Uncommon drops all-female debut Jordan ad

Uncommon drops all-female debut Jordan ad An all-female team shot a short film about a young girl aspiring to become a professional basketball player. → Read More

Warburtons ends relationship with House 337

Warburtons ends relationship with House 337 Warburtons is working with freelance creatives across social and above-the-line, including former Engine chief creative officer Billy Faithfull. → Read More

Moncler introduces 'Genius' co-creators with immersive LFW experience

Housed at Olympia London, Moncler’s 'Art of Genius' live show previewed Moncler's 2023 roster of co-creators to a crowd of more than 10,000 attendees. → Read More

Campaign announces Female Frontier Awards panellists

Campaign announces Female Frontier Awards panellists The awards ceremony takes place on 16 March at The Brewery London and includes a three-course meal and two panel sessions. → Read More

Habitat signs with Channel 4 for debut TV partnership

Idents created by New Commercial Arts will appear across Channel 4 platforms for 12 months. → Read More

KFC Delivery signs sponsor deal with Sky Sports

The tie-up builds on KFC Delivery’s broadcast coverage sponsorship of the Fifa World Cup Qatar 2022. → Read More

Burberry goes back to British roots after wiping slate clean

Burberry goes back to British roots after wiping slate clean Burberry has introduced the first creative expression of the brand under new CCO Daniel Lee, including a 'modernised' logo. → Read More

Campaign podcast: How AI can transform advertising

Campaign podcast: How AI can transform advertising | Adland's diversity barriers AI experts join the Campaign podcast to question whether it will bring about the biggest transformation in the history of advertising. → Read More

Sony entices new players after PS5 restock with global #LiveFromPS5

Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank. → Read More

Pick of the Week: Yayoi Kusama x Louis Vuitton masterfully connects the dots

From London to New York, Paris to Tokyo, 10 years after their first collection Yayoi Kusama and Louis Vuitton are back together, making people dotty with joy. → Read More

BA Holidays' playful 'out of office' emails remind holidaymakers to switch off

BA Holidays' playful 'out of office' emails remind holidaymakers to switch off The out-of-home campaign, created by Uncommon Creative Studio, follows a series of films urging Brits to take their holidays seriously. → Read More

Maths? Saatchi & Saatchi schools UK prime minister about investing in creativity

Maths? Saatchi & Saatchi schools UK prime minister about investing in creativity Agency drives a roving van to Westminster to remind Rishi Sunak that creativity needs investment. → Read More