Ginny Marvin
MarTech Today
Portland, ME, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ginny:
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for GDPR. → Read More
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. → Read More
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer → Read More
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business. → Read More
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers. → Read More
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships. → Read More
Chrome's coming changes to video ad blocking could impact YouTube
Mid-roll ads of any length are deemed "intrusive" in updated Better Ads Standards. → Read More
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content." → Read More
Amazon's booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter. → Read More
Conductor launches SEO services marketplace for Searchlight users
Marketers can request analyses, content briefs and more directly through the interface. → Read More
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links. → Read More
News Corp to sell Unruly to Tremor for a song and a board seat
News Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the deal. → Read More
Apple's latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain English. → Read More
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party cookies. → Read More
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete. → Read More
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there. → Read More
GDPR-compliant companies outperforming peers across a wide range of metrics
Privacy has delivered an unexpected competitive advantage, a survey finds. → Read More
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform. → Read More
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Every company should be moving to multi-touch attribution, says Mediacurrent's Adam Kirby -- and it's not just a marketing thing. → Read More
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted. → Read More