Tim Nudd, Muse by Clio

Tim Nudd

Muse by Clio

Cape Elizabeth, ME, United States

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  • Muse by Clio
  • AdWeek
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Past articles by Tim:

Nike Finally Gave Women's Soccer the Breathtaking Ad It Deserves

W+K crafts a Women's World Cup spot to rival the men's → Read More

KFC Brings Back Its 'Hot & Spicy' Ads With a Game of Thrones Twist

Ogilvy Hong Kong's "Hot & Spicy" campaign for KFC, showing spicy fried chicken substituting for fire, was one of the most celebrated of 2018, earning several Gold Clios as well as plaudits at many other shows. Now, it's back—just in time for Game of Thrones Season 8. A new execution has the same theme, but this time the fire is coming from a dragon—an image that's become more common on Game… → Read More

Bauer Doubles Down on Telling the Amazing Stories of Women in Hockey

In 2018, Bauer Hockey launched a global campaign called the "Women's Movement Never Stops," an inspiring salute—and commitment—to the women's game. It was anchored around Hilary Knight and Marie Philip-Poulin, two superstar forwards—one American, one Canadian—from Les Canadiennes de Montreal of the Canadian Women's Hockey League. This year, Bauer is ramping up its support of the women's game,… → Read More

Looking for Some Batshit Crazy Mortgage Ads? You've Come to the Right Place

They say you should find your customers' pain points and try to solve them. Well, this online mortgage broker from the U.K. certainly seems familiar—perhaps even obsessed—with the pain part. Habito is back with a second round of "Hell or Habito" ads from Uncommon Creative Studio, following the campaign's launch last fall. The company claims to make the process of getting a mortgage less hellish.… → Read More

NatGeo Put 'Free Solo' on a Mobile Site, but You Have to Keep Climbing Higher to Watch It

Free Solo, the National Geographic profile of rock climber Alex Honnold that won Best Documentary Feature at the Oscars, will be airing on NatGeo's TV networks in many global markets, including the U.S., on March 3. But if you're in Latin America, you can see it a little early on a special mobile site—though you'll have to be willing to work for it. In a fun and apt smartphone hack, National… → Read More

Racism, Sexism, Ageism. Are Agencies Ready to Tackle Their Demons?

Oberland isn't just throwing out these topics for debate. It's shining a light on itself, too, by undergoing a compensation study, environmental analysis, diversity and inclusion training, mental health training, harassment training, and a comprehensive HR policy audit—the results of which it plans to make public. And it's calling on other agencies to do the same, in the hope it will catch on… → Read More

Lee Clow Retires From TBWA With One Last Parting Gift to Advertising

Clow's storied career in advertising includes some of the industry's most famous work, from Apple's "1984," "Think Different," "iPod Silhouettes" and "Mac vs. PC" to classic campaigns for Taco Bell, Adidas, Gatorade and many more. Clow took Bill Bernbach's creative revolution and created a freewheeling West Coast version of it—trading the suits for shorts and flip-flops, and the boardrooms for… → Read More

See All the Big Ads You Missed From the Grammy Awards

Grammy winners Cardi B, Childish Gambino and Ariana Grande were all prominently featured in advertising during Sunday's telecast of music's big award show on CBS—providing a welcome glimpse of the latter two stars in particular, who were no-shows at the ceremony. The three starred in ads for Pepsi, Google and Apple, respectively. Childish Gambino, aka Donald Glover, danced with a virtual version… → Read More

Skittles Is Creating a Broadway Musical Instead of an Ad for Super Bowl Sunday

Skittles had a great time punking the Super Bowl last year by creating a commercial that only one teenage superfan got to watch. For the 2019 game, the Mars candy brand is staying away from the game once again, but this time with a much bigger stunt: It will present Skittles: The Musical, on Broadway, for one performance only on the afternoon of Super Bowl Sunday. There are no details yet on… → Read More

HBO Saluted The Sopranos by Giving Out Mob Nicknames to Celebs and Brands

Real-time Twitter stunt is just what the 20th anniversary needed → Read More

How R/GA Redesigned the Golden Globe Trophy Inside and Out

Better ergonomics, flashier, and with some hidden tech → Read More

Reese's Made a Vending Machine That Lets You Trade Out Your Bad Halloween Candy

The so-called "Reese's Halloween Candy Converter"—which is way more of a Wonka-esque happiness factory than Coke ever made, when you think about it—was dreamed up by Anomaly. It's part of the new "Not Sorry" campaign, introduced earlier this year, which features Will Arnett as the unapologetic voice of the brand. "The manifesto is basically—and literally—we know we make the best candy ever known… → Read More

Here's a Blockbuster Ad That TV Writers Everywhere Will Appreciate

The spot is full of references to one specific show, The Bureau, whose fourth season premieres on Canal+ this week. (The passports flying off the table, the Afghan prison camp, the police hiding in a truck, and the Malotru Islands poster all refer to the spy drama.) But it works whether or not you've seen that show. Bringing a vague concept like imagination to visual life can be tricky. Indeed,… → Read More

Meet Grant, the Only Human Designed to Survive a Career in Advertising

We've seen lots of parody videos skewering the ad industry over the years, and this new one is up there with the best of them. Everyone remembers "Meet Graham," the Australian road-safety campaign that dominated at the award shows in 2017, featuring a life-size model showing what humans would look like if our bodies evolved to withstand car crashes. Now, to promote Melbourne's MADC Stars award… → Read More

Amazon Brings the Canned Heat to This Week's Most Shazam'd Ads

Amazon picked a throwback song from 1970 as the soundtrack to its new global spot promoting Amazon Storefronts, a new section of the site dedicated to selling goods from small businesses. "Let's Work Together" by Canned Heat anchors the spot and has been a hit with viewers, coming in at No. 5 on our weekly list of most Shazam'd commercials. The ad uses the first and third verses of the bluesy… → Read More

Apple's iPhone XS Spot, With a Snoh Aalegra Song, Makes This Week's Most Shazam'd Ads

Samsung's Galaxy Note9 commercial with the song "Thunderclouds" by LSD continues to dominate our weekly list of the most Shazam'd ads—topping the list for a remarkable sixth straight week. But archrival Apple is back on the list, too—with a new iPhone XS spot, featuring "Nothing Burns Like the Cold" by Snoh Aalegra, finishing at No. 4 in its debut week. The Swedish-born, L.A.-based R&B… → Read More

Hulu's Message to Emmy Viewers Tonight: 'Never Get Hulu'

Remember when Alec Baldwin insidiously said Hulu would turn your brain to mush? Well, the streaming service is still doing a number on humans—indeed, it's ruining their lives, according to a new brand campaign that breaks Monday night during the Emmy Awards telecast on NBC. A star-studded 60-second spot, made by IPG creative agency Big Family Table, explains the danger of watching Hulu. See… → Read More

The Rolling Stones and Alessia Cara Get Dior and Ulta Into This Week's Most Shazam'd Ads

'She's a Rainbow' and 'Scars to Your Beautiful' anchor new spots → Read More

Burger King's Fernando Machado on His Favorite Ads and Creativity That Sells

From his classic work on Vaseline and Dove at Unilever to his years at Burger King, Fernando Machado has developed a well-earned reputation as one of the CMOs who truly values highly creative advertising—with a caveat. Creativity for its own sake—work that may be good for society, but in the end doesn't sell the brand or its products—is a missed opportunity, Machado told Muse at Clio judging in… → Read More

This Colorful New Font Is Made Entirely of Brand Logos

The typeface of choice for the late-stage capitalist → Read More