Tim Nudd
Muse by Clio
Cape Elizabeth, ME, United States
Contact Tim
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Past articles by Tim:
United Way Takes a Closer Look at Poverty in Artful Data Visualization
Tour the digital experience from The VIA Agency and Baby Lion → Read More
Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet
Think repurposed footage is boring? Have a look at Wieden + Kennedy Portland's stunning new Nike commercial, stitched together completely from archival video. The W+K team—working with Pulse Films director Oscar Hudson, Joint editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52—researched 4,000 sports action sequences and chose 72 of them to combine into 36… → Read More
The Ads of Super Bowl LIV
Welcome to Muse's coverage of the ads of Super Bowl LIV. Below, see all the Super Bowl LIV in-game ads as they are released throughout the week. These will be posted with the most recent at the top and will be updated regularly. We've also published a big feature on the great use of music in 25 classic Super Bowl commercials. And on Monday, Feb. 3, we'll have a recap of how the ads fared… → Read More
Nike Finally Gave Women's Soccer the Breathtaking Ad It Deserves
W+K crafts a Women's World Cup spot to rival the men's → Read More
KFC Brings Back Its 'Hot & Spicy' Ads With a Game of Thrones Twist
Ogilvy Hong Kong's "Hot & Spicy" campaign for KFC, showing spicy fried chicken substituting for fire, was one of the most celebrated of 2018, earning several Gold Clios as well as plaudits at many other shows. Now, it's back—just in time for Game of Thrones Season 8. A new execution has the same theme, but this time the fire is coming from a dragon—an image that's become more common on Game… → Read More
Bauer Doubles Down on Telling the Amazing Stories of Women in Hockey
In 2018, Bauer Hockey launched a global campaign called the "Women's Movement Never Stops," an inspiring salute—and commitment—to the women's game. It was anchored around Hilary Knight and Marie Philip-Poulin, two superstar forwards—one American, one Canadian—from Les Canadiennes de Montreal of the Canadian Women's Hockey League. This year, Bauer is ramping up its support of the women's game,… → Read More
Looking for Some Batshit Crazy Mortgage Ads? You've Come to the Right Place
They say you should find your customers' pain points and try to solve them. Well, this online mortgage broker from the U.K. certainly seems familiar—perhaps even obsessed—with the pain part. Habito is back with a second round of "Hell or Habito" ads from Uncommon Creative Studio, following the campaign's launch last fall. The company claims to make the process of getting a mortgage less hellish.… → Read More
NatGeo Put 'Free Solo' on a Mobile Site, but You Have to Keep Climbing Higher to Watch It
Free Solo, the National Geographic profile of rock climber Alex Honnold that won Best Documentary Feature at the Oscars, will be airing on NatGeo's TV networks in many global markets, including the U.S., on March 3. But if you're in Latin America, you can see it a little early on a special mobile site—though you'll have to be willing to work for it. In a fun and apt smartphone hack, National… → Read More
Racism, Sexism, Ageism. Are Agencies Ready to Tackle Their Demons?
Oberland isn't just throwing out these topics for debate. It's shining a light on itself, too, by undergoing a compensation study, environmental analysis, diversity and inclusion training, mental health training, harassment training, and a comprehensive HR policy audit—the results of which it plans to make public. And it's calling on other agencies to do the same, in the hope it will catch on… → Read More
Lee Clow Retires From TBWA With One Last Parting Gift to Advertising
Clow's storied career in advertising includes some of the industry's most famous work, from Apple's "1984," "Think Different," "iPod Silhouettes" and "Mac vs. PC" to classic campaigns for Taco Bell, Adidas, Gatorade and many more. Clow took Bill Bernbach's creative revolution and created a freewheeling West Coast version of it—trading the suits for shorts and flip-flops, and the boardrooms for… → Read More
See All the Big Ads You Missed From the Grammy Awards
Grammy winners Cardi B, Childish Gambino and Ariana Grande were all prominently featured in advertising during Sunday's telecast of music's big award show on CBS—providing a welcome glimpse of the latter two stars in particular, who were no-shows at the ceremony. The three starred in ads for Pepsi, Google and Apple, respectively. Childish Gambino, aka Donald Glover, danced with a virtual version… → Read More
Skittles Is Creating a Broadway Musical Instead of an Ad for Super Bowl Sunday
Skittles had a great time punking the Super Bowl last year by creating a commercial that only one teenage superfan got to watch. For the 2019 game, the Mars candy brand is staying away from the game once again, but this time with a much bigger stunt: It will present Skittles: The Musical, on Broadway, for one performance only on the afternoon of Super Bowl Sunday. There are no details yet on… → Read More
HBO Saluted The Sopranos by Giving Out Mob Nicknames to Celebs and Brands
Real-time Twitter stunt is just what the 20th anniversary needed → Read More
How R/GA Redesigned the Golden Globe Trophy Inside and Out
Better ergonomics, flashier, and with some hidden tech → Read More
Reese's Made a Vending Machine That Lets You Trade Out Your Bad Halloween Candy
The so-called "Reese's Halloween Candy Converter"—which is way more of a Wonka-esque happiness factory than Coke ever made, when you think about it—was dreamed up by Anomaly. It's part of the new "Not Sorry" campaign, introduced earlier this year, which features Will Arnett as the unapologetic voice of the brand. "The manifesto is basically—and literally—we know we make the best candy ever known… → Read More
Here's a Blockbuster Ad That TV Writers Everywhere Will Appreciate
The spot is full of references to one specific show, The Bureau, whose fourth season premieres on Canal+ this week. (The passports flying off the table, the Afghan prison camp, the police hiding in a truck, and the Malotru Islands poster all refer to the spy drama.) But it works whether or not you've seen that show. Bringing a vague concept like imagination to visual life can be tricky. Indeed,… → Read More
Meet Grant, the Only Human Designed to Survive a Career in Advertising
We've seen lots of parody videos skewering the ad industry over the years, and this new one is up there with the best of them. Everyone remembers "Meet Graham," the Australian road-safety campaign that dominated at the award shows in 2017, featuring a life-size model showing what humans would look like if our bodies evolved to withstand car crashes. Now, to promote Melbourne's MADC Stars award… → Read More
Amazon Brings the Canned Heat to This Week's Most Shazam'd Ads
Amazon picked a throwback song from 1970 as the soundtrack to its new global spot promoting Amazon Storefronts, a new section of the site dedicated to selling goods from small businesses. "Let's Work Together" by Canned Heat anchors the spot and has been a hit with viewers, coming in at No. 5 on our weekly list of most Shazam'd commercials. The ad uses the first and third verses of the bluesy… → Read More
Apple's iPhone XS Spot, With a Snoh Aalegra Song, Makes This Week's Most Shazam'd Ads
Samsung's Galaxy Note9 commercial with the song "Thunderclouds" by LSD continues to dominate our weekly list of the most Shazam'd ads—topping the list for a remarkable sixth straight week. But archrival Apple is back on the list, too—with a new iPhone XS spot, featuring "Nothing Burns Like the Cold" by Snoh Aalegra, finishing at No. 4 in its debut week. The Swedish-born, L.A.-based R&B… → Read More
Hulu's Message to Emmy Viewers Tonight: 'Never Get Hulu'
Remember when Alec Baldwin insidiously said Hulu would turn your brain to mush? Well, the streaming service is still doing a number on humans—indeed, it's ruining their lives, according to a new brand campaign that breaks Monday night during the Emmy Awards telecast on NBC. A star-studded 60-second spot, made by IPG creative agency Big Family Table, explains the danger of watching Hulu. See… → Read More