Ashley Norris
FIPP
Mountain View, CA, United States
Contact Ashley
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ashley:
Coronavirus and the media
There aren’t too many things that we can be sure of in these increasingly bizarre times. But here are two. → Read More
Vogel Communications’ MD Matthias Bauer on building a B2B media business for the 2020s
The last decade was a turbulent, but rather exciting one for B2B media brands. Navigating a path from primarily print to mainly digital production meant that many companies had to look very closely at their core revenue sources. For some, like Berlin based company Vogel Communications, it meant a significant revamp of its portfolio of services. → Read More
Amy Jo Smith, CEO and President of the Digital Entertainment Group on the future for consumer electronics
The last decade has been an eventful one for digital media with the massive growth of new online platforms like Spotify and Netflix creating challenges for both existing media companies and consumer electronics manufacturers. What will the new decade hold for digital media? Will we see new businesses emerge? Or will the current market leaders go from strength to strength? → Read More
Kaspar Szymanski of SearchBrothers on the key to ensuring SEO success
The world of SEO is constantly evolving with Google updates and new formats and platforms to consider on an almost monthly basis. Yet might it be that as publishers we get so fixated on trying to keep on the right side of the SEO gamekeepers that we lose sight of the bigger picture? → Read More
Hatebase’s Timothy Quinn on the rise of hate speech and what the media can do to counter it
Monitoring and responding to hate speech is becoming an ever increasing problem for governments, social platforms, the media and brands. In order to react to hate speech companies first have to detect and understand it — often a very difficult process given the way that languages evolve. → Read More
Facebook debuts news section
Facebook’s long promised olive branch to publishers, the Facebook News section, which features content exclusively from media companies, has finally gone live today in the US. → Read More
Media innovation through tech: crypto, QR codes, AR and more
Each year one of the key themes of DIS is how technology has energised magazine publishers in markets across the globe. This year was no different with a quartet of presentations all looking in detail at how digital innovation has helped move companies into new and lucrative directions. → Read More
Nick Rockwell looks at the New York Times' innovations in the personalisation of content
The last session of the first day at DIS featured Nick Rockwell, the CTO of New York Times. He took as his theme ‘News in the Age of Algorithmic Recommendation,’ and used the slot to explore the newspaper's innovations in the personalisation of content. → Read More
How mergers and acquisitions reward innovation
Keeping up with the demands of digital innovation as well as ever changing media marketplaces, has lead to a boom in mergers and acquisitions. In recent years we have seen publishers buying businesses to develop their existing brands via tech, events or digital services, or to acquire rivals and strengthen their positions in a specific market sector. → Read More
Tortoise Media’s Katie Vanneck-Smith on why the future for news is slow
One of the big media events of last year was the announcement of the launch of Tortoise - the ‘slow news’ startup helmed by a quartet of high profile execs. Between them, ex BBC News Director James Harding, former Dow Jones president Katie Vanneck-Smith, independent director, Ceci Kurzman, and former US ambassador to Sweden Matthew Barzun hope that they can disrupt the the way people consume… → Read More
Tom Rowland, VP international at Meredith Corporation, on challenges in content licensing
For prominent publishers who boast large and successful magazine brands, licensing content is often a core part of their revenue generation strategy. However, as the type of content those brands create has evolved, so has the nature of the deals. → Read More
SeeBoundless’ Steve Johnson on exploring the potential of immersive technology
A growing number of media companies are now exploring the opportunities that virtual and augmented reality can deliver. Champions of the emerging platforms claim they take storytelling to a deeper, more emotional level. Yet there are still significant obstacles that media and tech companies will have to overcome before they can take immersive content mainstream. → Read More
NYT's chief technology officer on how the newspaper harnesses technology to innovate
It has been a fascinating decade for The New York Times, a newspaper that has done perhaps more than any of its rivals to recalibrate online news media business models. → Read More
Neue Zürcher Zeitung's head of digital product on innovating in voice and personalised content
Zurich-based Neue Zürcher Zeitung is one of the oldest and most respected newspapers in Europe. Yet just five years ago it was also at crossroads, losing ground to its rivals who were innovating digitally. → Read More
Nancy Spears, CEO of genconnectU, on when and how to pivot
Serial startup creator Nancy Spears was one of the first entrepreneurs to spot the potential of online video with the launch of genconnect (the forerunner of genconnectU) nearly a decade ago. She was also one of the first to realise the limitations of an advertising based model and pivot to a subscription based system. → Read More
Vince Errico, chief digital officer at Trusted Media Brands, on the challenge of culture change
Formerly known as the Reader's Digest Association, Trusted Media Brands is a multi-platform media company based in New York, that boasts a portfolio of high profile brands. Over the years it had developed a strong and loyal audience for its print products, yet knew it needed to innovate in digital to survive and prosper. → Read More
Has the time come for content micropayments?
In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay. → Read More
How brand extensions can transform a media business
Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of… → Read More
How M&A helps shape innovation in magazine media
The last five years has witnessed a major restructuring of the magazine media marketplace with a significant number of companies either consolidating their approach by acquiring rivals, or diversifying by buying technology, events or data businesses. → Read More
How was DIS 2018 for you
If your company is in the business of targeting millennials particularly interested in business and technology, then chances are you already know a good deal about Cheddar. The live and on-demand video news network that focuses on covering innovative products, technologies and services, launched in the US a couple of years ago with the aim of filling the void of business news for young people. → Read More