Ben Adams
FiercePharma
United Kingdom
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Past articles by Ben:
A Kafka-esque transformation and the story of MS through 'The Metamorphosis': book review
Metamorphosis is a modern day telling of using Susan Sontag’s so-called dual passport, where we move from the kingdom of the well to the kingdom of the sick. → Read More
Biogen's new CEO Chris Viehbacher looks to ads, patient outreach to boost promotion of new drugs
Biogen’s new chief executive Chris Viehbacher is already thinking strategically when it comes to drug marketing. → Read More
Black Health launches 'Get Me Vaxxed' campaign aimed at boosting COVID shot uptake for Black children
New York-based nonprofit Black Health is running a new campaign for Black History Month in February. | New York-based nonprofit Black Health is running a new campaign for Black History Month in February. → Read More
Publicis Health Media welcomes back Ben Visich to 'anticipate evolution' in the healthcare media landscape
Publicis Health Media has hired Ben Visich as its new senior vice president of product and solution design. | Publicis Health Media has hired Ben Visich as its new senior vice president of product and solution design. → Read More
Pharvaris to embark on 6-month tox test in hopes of reversing US clinical hold for HAE asset
Pharvaris is looking for redemption for its leading hereditary angioedema (HAE) drug hopeful PHA121 in the form of a six-month animal toxicity trial aimed at assuaging concerns over the med’s safet | Pharvaris is looking for redemption for its leading hereditary angioedema (HAE) drug hopeful PHA121 in the form of a six-month animal toxicity trial aimed at assuaging concerns over the med’s safety. → Read More
Apyx Medical launches its first-ever DTC campaign with #ThisIsMe for aesthetic device Renuvion
Apyx Medical Corp. is following in the footsteps of aesthetics drug makers Allergan/AbbVie, Evolus and Revance as it launches a new, dedicated marketing campaign for its new product Renuvion. | Apyx Medical Corp. is following in the footsteps of aesthetics drug makers Allergan/AbbVie, Evolus and Revance as it launches a dedicated marketing campaign for its new product Renuvion. → Read More
Roche's Genentech hires Gilead, Novartis alums for brand-new marketing roles
Roche’s biotech unit Genentech is making major moves in marketing for 2023 as it creates two new roles aimed at boosting engagement with patients and healthcare professionals. | Roche’s biotech unit Genentech is making major moves in marketing for 2023 as it creates two new roles aimed at boosting engagement with patients and healthcare professionals. → Read More
J&J re-ups nurse campaign, lauding the 'innovators, lifesavers, and fierce patient advocates'
Johnson & Johnson is now in its third century of supporting nurses and this month, after nearly three years of increasing pressure on the profession amid the COVID-19 pandemic, the U.S. | Johnson & Johnson is now in its third century of supporting nurses and this month, after nearly three years of increasing pressure on the profession amid the COVID-19 pandemic, the U.S. Big Pharma is driving… → Read More
ViiV Healthcare finds stigma still stubbornly high as it launches new bid to help end HIV in the US
ViiV Healthcare has found that global stigma attached to HIV patients remains woefully strong in a new survey. | ViiV Healthcare has found that global stigma attached to HIV patients remains woefully strong in a new survey. → Read More
Bavarian Nordic's mpox vaccine Jynneos lauded as one of Time magazine's best inventions of 2022
Bavarian Nordic’s mpox vaccine Jynneos has been honored by Time magazine as one of the best i | Bavarian Nordic’s mpox vaccine Jynneos has been honored by Time magazine as one of the best inventions of the year after it was used to help curb an unprecedented global surge of the virus. → Read More
Pfizer airs 2nd Cibinqo ad, this time with more color but still lacking in flair
Pfizer isn’t wasting time when it comes to the marketing strategy for its new dermatology therapy Cibinqo. → Read More
Travere Therapeutics teams up with patient groups for new kidney campaign 'RKD & Me'
Travere Therapeutics, the IgA Nephropathy Foundation and NephCure Kidney International have teamed up with the rare kidney disease (RKD) community to develop a new campaign aimed at boosting awaren | Travere Therapeutics, the IgA Nephropathy Foundation and NephCure Kidney International have teamed up with the rare kidney disease community to develop a new campaign aimed at boosting awareness. → Read More
BeiGene delves into cancer care's mental health impact, launching 'Talk About It' to treat patients beyond their disease
China’s big oncology player BeiGene is looking to go beyond treating patients’ cancer and is offering a new service in the U.S. | China’s big oncology player BeiGene is looking to go beyond treating patients’ cancer and is offering a new service in the U.S. aimed at dealing with the mental health implications of cancer diagnosis and treatment. → Read More
Eli Lilly pulls Twitter ads after blue check fallout: report
Eli Lilly is pulling ads from the social media platform and pausing its communications campaign. → Read More
FDA commish Califf implores: Don't 'abandon Twitter' amid 'troubling times' on the platform
FDA Commissioner Robert Califf, M.D., is imploring users to stay on the site despite the hate-filled rhetoric. → Read More
AbbVie report shows up society's different beauty standards for women of color as it launches new Shutterstock diversity initiative
AbbVie and dermatology company skinbetter science published a new report that “sheds light on how narrowly defined Eurocentric ideals continue to impact women of color.” | AbbVie and dermatology company skinbetter science published a new report that “sheds light on how narrowly defined Eurocentric ideals continue to impact women of color.” The Forces of Beauty report set out to find what defines… → Read More
Official UK government press releases for Rx meds 'often overtly promotional and sensationalized' and risk breaking rules: BMJ report
The editors of the BMJ’s highly regarded Drugs and Therapeutics Bulletin (DTB) journal in the U.K. | The editors of the BMJ’s highly regarded Drugs and Therapeutics Bulletin journal in the U.K. are sounding the alarm on how the British government’s press on branded drugs “lacks objectivity and is more at home in an advertising agency.” → Read More
NFL season sees Pfizer kick off major Comirnaty COVID vaccine ad offensive for teens, boosters
Pfizer has been using a softly, softly approach when it comes to promoting its COVID-19 vaccine Comirnaty. | Pfizer has been using a softly, softly approach when it comes to promoting its COVID vaccine Comirnaty, but as the NFL season kicked off this month, the Big Pharma’s marketing strategy is going the extra yard. → Read More
Immuron culls COVID drug work as new variants, a competitive market renders asset DOA
Australian biotech Immuron is showing up the brutal nature of COVID research as it's forced to cull its drug work after two years. → Read More
Big Pharmas lose out at Cannes Lions as VMLY&R sweeps health categories with campaigns for Dell and Maxx Flash
Marketing and comms agency VMLY&R won the top prize across the two major healthcare awards at the Cannes Lions awards. → Read More