Ann-Marie Alcántara, POPSUGAR

Ann-Marie Alcántara


New York, NY, United States

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  • Unknown
  • Ensia
  • The New York Times
  • AdWeek
  • POPSUGAR Australia
  • InVision
  • Bustle
  • BuzzFeed
  • Mashable

Past articles by Ann-Marie:

Easy Cosplay Ideas

Cheap, easy, quick, and geeky! These last-minute costume ideas won't disappoint. From Harry Potter to Scooby-Doo, we have all the inspiration, right here. → Read More

OPINION: If the environmental movement is to succeed, it must represent all of us

If the environmental movement is to succeed, it must represent more than a small portion of our society and the world. → Read More

So You Bought Someone a Gadget. Here’s How Not to Become Their Tech Support.

It feels like the easiest gift until it needs a reboot, restart or anything else. → Read More

Alexis Ohanian on Why He Invested in DTC Telehealth Provider Ro

He joined the company's board of directors in 2018. → Read More

For the Next Wave of DTC Brands, the Path to Success Looks More Complicated Than Ever

How the next wave of companies will need to evolve in order to be profitable. → Read More

For Rothy’s Next Act, the DTC Shoe Brand Is Expanding Into Bags

The DTC brand has unique advantages as it expands beyond footwear. → Read More

Orangina Plots a Comeback in North America, With New Owners and an Old Recipe

Even the iconic glass bottle has returned. → Read More

Shopify’s Annual Developer Conference Canceled Amid Coronavirus Fears

It's the latest live event to be scrapped due to health concerns. → Read More

Bark, the DTC Dog Brand, Expands Into Health and Wellness

Every good boy and girl needs proper care for their teeth. → Read More

Outdoor Voices, a DTC Athletic Brand, Faces New Headwinds

CEO Tyler Haney is out, another sign that DTC brands are in for a correction. → Read More

Edgewell Personal Care Backs Out of Harry’s Acquisition

Harry's plans on pursuing legal action. → Read More

Birchbox Is Laying Off 25% of Its Global Workforce

The subscription beauty service was once valued at $500 million. → Read More

Casper’s IPO Leaves the DTC Industry With More Questions than Answers

What the mattress company's IPO means for other DTC brands. → Read More

FTC Blocks Edgewell’s Acquisition of DTC Shaving Brand Harry’s

Regulator says the deal poses "serious harm to consumers." → Read More

Jimmy Fallon Tries to Make Working Out Fun in Michelob Ultra’s Super Bowl Ad

Usain Bolt and John Cena try to help make working out fun. → Read More

Michelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmers

Michelob Ultra Pure Gold is back in the Super Bowl, with a new 6-For-6 Pack program. → Read More

3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Round

DTC brands with less resources are creating their own viral moments—with similar success. → Read More

Under Armour’s Founder Kevin Plank on the Brand’s New Vision

Activewear maker's founder and brand chief on how it's pursuing innovation and understanding its customer. → Read More

This Holiday Season, U.S. Online Sales Grew to $142.5 Billion

Six fewer days to shop? Consumers took on the challenge. → Read More

Former US Speaker of the House Paul Ryan Talks 2020 Economic Predictions at NRF

China, innovation and education were all top of mind at the National Retail Federation conference. → Read More