Ann-Marie Alcántara, AdWeek

Ann-Marie Alcántara


San Francisco, CA, United States

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Recent articles by Ann-Marie:

B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and Lifestyle

Forum is opening in L.A. in November. → Read More

Google Reveals Sustainability Initiatives During Launch of New Products

The search giant has invested $150 million into a fund for energy projects, among other initiatives announced during its annual hardware launch event. → Read More

Average Ad Spend by Direct-to-Consumer Brands Is Up 50% in 2019

DTC companies are splashing out on advertising across digital, TV and print, according to a MediaRadar report. → Read More

Shiseido Acquires Clean Beauty Brand Drunk Elephant for $845 Million

The deal comes months after speculation that the indie makeup brand was looking for a buyer. → Read More

Away Rolls Out Soft-Side Luggage in a Quest to Gain More Market Share

The ‘Expandables’ line features four styles. → Read More

Thinx Imagines a World Where Men Get Periods and How It Would Change Our Culture

The ad will air on 18 TV networks. → Read More

Google Unveils New Features to Make Shopping Easier Across Apps and Search Results

Google’s bringing to life a series of new shopping features just in time for the holidays. → Read More

This Vegan Beauty Brand is Flipping the DTC Model

Versed, a clean skincare brand that first rolled out in Target, is using its wholesale approach to dive into DTC. → Read More

Amazon’s Alexa Can Now Help You Get a Job at McDonald’s

The fast food giant’s new global recruitment campaign “Made at McDonald’s” features a new voice assistant skill, available on Google and Amazon smart speakers. → Read More

Gen Z Has Serious Influence on Household Purchases (Even If They Aren’t Buying)

A report from Snapchat and NCSolutions correlates CPG ad campaigns and sales. → Read More

DTC Brands Are Targeting Consumers Where Their Attention Is—Their Phones

Rather than sending out another overlooked email. → Read More

This Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-Free

Sunday offers customized subscription boxes and tips. → Read More

Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collection

Refinery29 and Eloquii used community driven insight to create a capsule line for plus-size women to wear on the weekends. → Read More

There’s a New iPod Touch. Yes, in 2019, and Yes, It’s Worth Looking at.

Sure, there’s a new iPhone, but Apple’s launch of a new iPod Touch earlier this year came with laughter from some. Others see an opportunity. → Read More

Facebook Outlines How Brands Can Reach Today’s Consumers

Facebook’s annual State of Disruption report shows key areas companies need to consider, including authenticity and community. → Read More

Equal Parts Is a New Kitchen Brand That Also Helps You Cook

DTC company Pattern, born from the former agency Gin Lane, debuts its first product line. → Read More

The Road to Brandweek: Vineet Mehra of Walgreens on Bringing a Human Touch to Healthcare

The company is using data to ramp up its tech stack, all the while keeping consumer needs at the forefront. → Read More

These Direct-to-Consumer Food Brands Want to Change How You Eat

Brightland, Magic Spoon and Nuggs are merely 3 DTC companies challenging the traditional CPG market. → Read More

IBM Serves Up an Ace With AI at the US Open

The tech company’s Fan Experience is back for a second year showing how artificial intelligence is going beyond the court. → Read More

Ralph Lauren’s TikTok Campaign Around the US Open Is a First for the Platform

The brand is asking users to participate in a hashtag challenge. → Read More