Ann-Marie Alcántara
POPSUGAR
New York, NY, United States
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Past articles by Ann-Marie:
Easy Cosplay Ideas
Cheap, easy, quick, and geeky! These last-minute costume ideas won't disappoint. From Harry Potter to Scooby-Doo, we have all the inspiration, right here. → Read More
OPINION: If the environmental movement is to succeed, it must represent all of us
If the environmental movement is to succeed, it must represent more than a small portion of our society and the world. → Read More
So You Bought Someone a Gadget. Here’s How Not to Become Their Tech Support.
It feels like the easiest gift until it needs a reboot, restart or anything else. → Read More
Alexis Ohanian on Why He Invested in DTC Telehealth Provider Ro
He joined the company's board of directors in 2018. → Read More
For the Next Wave of DTC Brands, the Path to Success Looks More Complicated Than Ever
How the next wave of companies will need to evolve in order to be profitable. → Read More
For Rothy’s Next Act, the DTC Shoe Brand Is Expanding Into Bags
The DTC brand has unique advantages as it expands beyond footwear. → Read More
Orangina Plots a Comeback in North America, With New Owners and an Old Recipe
Even the iconic glass bottle has returned. → Read More
Shopify’s Annual Developer Conference Canceled Amid Coronavirus Fears
It's the latest live event to be scrapped due to health concerns. → Read More
Bark, the DTC Dog Brand, Expands Into Health and Wellness
Every good boy and girl needs proper care for their teeth. → Read More
Outdoor Voices, a DTC Athletic Brand, Faces New Headwinds
CEO Tyler Haney is out, another sign that DTC brands are in for a correction. → Read More
Edgewell Personal Care Backs Out of Harry’s Acquisition
Harry's plans on pursuing legal action. → Read More
Birchbox Is Laying Off 25% of Its Global Workforce
The subscription beauty service was once valued at $500 million. → Read More
Casper’s IPO Leaves the DTC Industry With More Questions than Answers
What the mattress company's IPO means for other DTC brands. → Read More
FTC Blocks Edgewell’s Acquisition of DTC Shaving Brand Harry’s
Regulator says the deal poses "serious harm to consumers." → Read More
Jimmy Fallon Tries to Make Working Out Fun in Michelob Ultra’s Super Bowl Ad
Usain Bolt and John Cena try to help make working out fun. → Read More
Michelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmers
Michelob Ultra Pure Gold is back in the Super Bowl, with a new 6-For-6 Pack program. → Read More
3 Ways DTC Brands Are Creating Their Own Super Bowl Moments Year-Round
DTC brands with less resources are creating their own viral moments—with similar success. → Read More
Under Armour’s Founder Kevin Plank on the Brand’s New Vision
Activewear maker's founder and brand chief on how it's pursuing innovation and understanding its customer. → Read More
This Holiday Season, U.S. Online Sales Grew to $142.5 Billion
Six fewer days to shop? Consumers took on the challenge. → Read More
Former US Speaker of the House Paul Ryan Talks 2020 Economic Predictions at NRF
China, innovation and education were all top of mind at the National Retail Federation conference. → Read More