Leighann Morris
ClickZ
United Kingdom
Contact Leighann
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Leighann:
Retail trends 2015: 15 essential statistics
In 2015, retail made several steps forward into ecommerce, and pure-play retailers invested in space on the high street. Last year also saw increased focus on → Read More
5 great examples of UX in ecommerce and what you can learn from them
User experience (UX) for online retailers means giving potential customers the best possible journey - all the way to the checkout. These are the ecommerce → Read More
YouTube’s top 10 most popular ads of 2015
YouTube's top 10 ads of 2015 are out, and - as predicted - many of the winners are Christmas themed. John Lewis not only takes the top spot, but features twice → Read More
Christmas 2015 UK retailer trading figures: a round-up
How did UK retailers do over the festive period? We've sorted the winners from the losers. → Read More
5 brands that have nailed tone of voice
Having a unique and engaging tone of voice is an important part of creating a successful brand. Consistency is key, and once you've decided what your tone of → Read More
8 of the holiday season’s best ecommerce stats
Christmas is over, and to help ease you back into normal life, we've rounded up the period's most illuminating ecommerce stats. How much did we spend online? → Read More
Three great Christmas campaigns 2015
Here are three brands running innovative and inspirational holiday campaigns this year. → Read More
15 essential mobile email marketing statistics 2015
A comprehensive list of this year's most useful email marketing statistics. → Read More
A beginner’s guide to remarketing
What is remarketing? In our beginner's guide, we've defined on-site and email remarketing methods - using examples to illustrate best practice - and have talked → Read More
8 infographics for Christmas marketing success
'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a list of the → Read More
8 infographics for Christmas marketing success
'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a list of the → Read More
8 infographics for Christmas marketing success » ClickZ UK
'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a list the most effective holiday marketing email subject line terms. → Read More
A beginner’s guide to remarketing » ClickZ UK
What is remarketing? In our beginner's guide, we've defined on-site and email remarketing methods - using examples to illustrate best practice - and have talked to the experts to find out which is more effective and why. → Read More
Email marketing subject lines: 11 tips for best practice
Many retailers are still getting the subject lines of marketing emails wrong. Here are eleven tips for best practice, crafted from personal experience, → Read More
How 24 retailers use email marketing to collect customer data
I signed up to a whole bunch of UK retailer newsletters to find out how simple the subscription process is, how often each company contacts me, and quality the → Read More
A beginner’s guide to brand storytelling » ClickZ UK
Brand storytelling is about pushing out a consistent and authentic message which builds up a complete and trustworthy image of your company. It’s what people believe about you, based on the messages and signals you send. Here are some great examples. → Read More
20 essential Facebook facts & statistics for advertisers
Facebook is a powerful platform for advertisers that has grown rapidly since its humble beginnings in 2004 to become an essential social channel to advertise a → Read More
How internet providers handle social customer service
Internet providers have a pretty bad rep when it comes to social customer service. What’s important to remember is that a large majority of tweeters are getting → Read More
10 ways to create the perfect branded Instagram video » ClickZ UK
Using Instagram's video feature, brands have 15 seconds to create compelling stories that will reach and engage some of the platform’s 300 million users. → Read More
An advertiser’s guide to YouTube’s football community » ClickZ UK
The way fans consume football has evolved drastically from the traditional distanced model of TV airtime to the engaged online video community, and there’s a big opportunity for brands to reach this exceptionally responsive audience. → Read More