Dr Johnny Ryan
PageFair
Ireland
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Past articles by Dr:
GDPR consent design: how granular must adtech opt-ins be?
This note discusses what consent[1] dialogues for online behavioral advertising (OBA) (as currently practiced) will look like, with a particular focus on the granularity of opt-ins required. The range of distinct purposes that require opt-in for OBA should give... #adtech #advertiser #advertising → Read More
How Facebook generated $709 Million from adblock users
Four successive quarterly reports show the year-over-year revenue growth that Facebook attributes to showing ads that adblock companies are unable to hack. Both online giants, Google and Facebook, have concluded that showing ads is the right way to tackle... #adblock #adblocking #facebook → Read More
Consent to use personal data has no value unless one prevents all data leakage
Websites and advertisers can not prevent personal data from leaking in programmatic advertising. If not fixed, this will render consent to use personal data meaningless. The GDPR applies the principle of transparency:[1] People must be able to easily learn who... #adtech #compliance #dataleakage → Read More
Research result: what percentage will consent to tracking for advertising?
This note presents the results of a survey of 300+ publishers, adtech, brands, and various others, on whether users will consent to tracking under the GDPR and the ePrivacy Regulation. In early August we published a note on consent, and asked whether people would click... #consent #data #gdpr → Read More
How the GDPR will disrupt Google and Facebook
Google and Facebook will be disrupted by the new European data protection rules that are due to apply in May 2018. This note explains how. Google and Facebook will be unable to use the personal data they hold for advertising purposes without user... #compatiblepurpose #consent #disruption → Read More
The Privacy Case for Non-Tracking Cookies: PageFair writes to the European Parliament
PageFair has written to the European Parliament about the ePrivacy Regulation and non-tracing cookies. → Read More
Here is what GDPR consent dialogues could look like. Will people click yes?
This note presents sketches of GDPR consent dialogues, and invites readers to participate in research on whether people will consent. Consent requests In less than a year the General Data Protection Regulation (GDPR) will force businesses to ask Internet users... #consent #dataprotection #eprivacy → Read More
The 3 biggest challenges in GDPR for online media & advertising
This note explains the three deepest challenges that the online advertising industry must overcome to survive the new European data rules. → Read More
New European data laws: three deepest media and ad challenges to overcome
This note explains the three deepest challenges that the online advertising industry must overcome to survive the new European data rules. → Read More
GDPR and ePrivacy Regulation explainers, official documents, and current status
In May 2018 two sets of new European rules on the use of personal information will disrupt advertising and media across the globe. The General Data Protection Regulation concerns the protection of personal data. The ePrivacy Regulation concerns the confidentiality of communications. This is a repository of documents and analyses about these two new sets of rules. Note: Elsewhere you can find… → Read More
Risks to brands under new EU regulations
Brands face serious new risks under the GDPR and the ePrivacy Regulation (ePR), and agencies will not be able to shield them. This note explains why... → Read More
PageFair statement at European Parliament rapporteur’s ePrivacy Regulation roundtable
Lightly edited transcription of PageFair remarks at European Parliament rapporteurs sessions on 29 May 2017, concerning the ePrivacy Regulation. Statement at roundtable on Articles 9, and 10. Dr Johnny Ryan: Thank you. PageFair is a European adtech... #eprivacyregulation #eu #europeanparliament → Read More
Why pseudonymization is not the silver bullet for GDPR.
Pseudonymization will not save online advertising companies from having to seek consent to use browsing and other personal data. This note explains why... → Read More
PageFair statement at European Parliament ALDE shadow rapporteurs session on the proposed ePrivacy Regulation
Lightly edited transcription of PageFair remarks at European Parliament ALDE session on 4 May 2017. Dr Johnny Ryan: Thank you. It’s a pleasure to be with you this afternoon. I’ve been on both sides: the adtech side, and the publisher’s side, of the particular part of... #dnt #donottrack #eprivacy → Read More
Supporting new European data regulation
Unusually for an ad-tech company, PageFair supports the proposed ePrivacy Regulation. Here is why. The European Commission has proposed new rules for ePrivacy, which will supplement the GDPR.[1] Unlike colleagues in other digital advertising companies, PageFair... #dataprotection #epr #eprivacy → Read More
Adblock’s impact on website traffic
A study of over two and a half thousand websites over three years reveals that adblock has a hidden cost: Adblock not only reduces small and medium... → Read More
Europe’s new privacy regime will disrupt the adtech Lumascape
In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three... → Read More
Podcast: discussion with Jason Kint (DCN)
I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and... #adblocking #dcn #digitalcontentnext → Read More