Robert Passikoff
MediaPost
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Robert:
The Ultimate Question: Are You Really A Brand? 07/07/2021
To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers. → Read More
Brand Loyalty Here To Stay -- But Now It's 'Emotional Engagement' 03/22/2021
Real assessments of loyalty measure emotional engagement between consumer and brand versus consumer's perception of category ideal, → Read More
Degraded Loyalty a Leading Indicator of J. Crew's Chapter 11 Filing
Your 21st century loyalty KPI is an early warning signal that your brand may be in trouble. And J. Crew's recent Chapter 11 filing is a prime example. → Read More
How The COVID-19 Crisis Is Impacting Trust In TV News Brands
How The COVID-19 Crisis Is Impacting Trust In TV News Brands - 05/05/2020 → Read More
Pandemic Verdict: Keep Marketing Your Brand
Memory and history confirm that brands that continued to advertise during crises fared better than brands that cut their marketing budgets. → Read More
Visual Search, Gen Z, Live Video: Trends For New Year
Here's a look at what's coming down the pike to add new -- and profitable -- opportunities into your brand planning. → Read More
America's Most Trusted Newspaper Brands
"The New York Times" and "The Wall Street Journal" tied as No. 1 among 15 major daily newspapers analyzed as part of the Media Trust Tracker, a collaboration of Brand Keys and MediaPost's "Research Intelligencer," which measures how much a user's trust contributes to their engagement with the brand. Interestingly, the role of trust among the major daily newspapers was relatively high with a… → Read More
TV's Most Trusted News Brands
The BBC is the most trusted news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer by Brand Keys. The analysis, which draws from the 2018 "Customer Loyalty and Engagement Index," examines 1,287 brands across 150 categories to determine how much "trust" contributed to each brand's engagement and market success. → Read More
The Rising Importance Of Brand Values
Political polarization, voter tribalism and recent, fervent social movements like #grabyourwallet, #MeToo, and #TimesUp have changed the face of brand engagement and consumer loyalty in virtually every brand sector this year. → Read More
What's In A Name?
Sometimes changing a name can be a powerful move and sometimes it's a risky proposition. → Read More
America's Favorite Beer
Are you so desperate that you'd throw away billions already invested in the brand - even one at the bottom of the list - and confuse shoppers just to try to co-opt the value of 'patriotism'? → Read More
2016's Top New Year's Resolutions
It's been said that a New Year's resolution is bound to be broken. Maybe it's just that people set the bar too high for themselves. → Read More
Can Trump The Brand Become President Trump?
To answer the question of whether brand Trump can become President Trump we asked 1,350 registered Republicans in the nine U.S. Census Regions to assess Mr. Trump using our emotional engagement questionnaire. Then we compared those results to the Republican Ideal for President. → Read More
How A 240-Year-Old Brand Celebrates Its Birthday
Tomorrow is Veterans Day, a celebration to honor America's veterans. But today belongs to the United States Marines. → Read More
Can Brand Trump Become President Trump?
We're talking real "Human Brand," folks. Not a celebrity only, but an actual human being who represents 100% of the values of the company he represents. → Read More
2015's Least-Engaging Brands in the United States
This past January Brand Keys announced the top brands that 36,605 US consumers found to be most emotionally engaging. That meant consumers saw those brands as best meeting their very high expectations. It also meant that those brands were going to very profitable, and included Dunkin’, Hyundai, Apple, Netflix, AT&T, [...] → Read More
2015's Brands With The Most Loyal Customers
Apple, AT&T, Hyundai, Ford, Avis, Domino’s, Dunkin’, Google, Konica Minolta, Discover and the NFL maintained their #1 category positions in very challenging category environments according to Brand Keys’ 19th Annual Customer Loyalty Engagement Index® (CLEI). Brands that were rated #1 in their categories for the first time included Air Canada, [...] → Read More
Brand And Marketing Trends for 2015
It’s been said that there are three kinds of marketers and how they deal with trends: those who let it happen, those who make it happen, and those who wonder what happened! So, for smart marketers who want to fall into that second group, paying attention to what looms ahead [...] → Read More
Hispanic Holiday Shopping Survey Points To Feliz Navidad For Retailers
This holiday season Hispanic shoppers will make the difference between a ‘Feliz’ (happy) and ‘Feria’ (fair) ‘Navidad’ for retailers, according to 2,417 Hispanic consumers who participated in the Brand Keys 20th annual Holiday Shopping Survey. The projected individual spend among Hispanic households is estimated to be $985.00, about 7% higher than [...] → Read More
The Few. The Proud. The Marines.
Tuesday is Veterans Day, a celebration to honor America's veterans for their patriotism, love of country, and willingness to serve and sacrifice for the common good. We salute them all. But today belongs to the United States Marines, marking the 239th birthday of the Corps. Marine Corps birthday celebrations come with [...] → Read More