Greg Finn
Search Engine Land
Buffalo, NY, United States
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Past articles by Greg:
Why advertisers should reassess Google Ads recommendations
Google Ads is fundamentally changing how recommendations work. Here's why you should be extremely cautious about applying any recommendation. → Read More
Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions. → Read More
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years? → Read More
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts. → Read More
3 Google Merchant Center changes you may have missed
A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content. → Read More
Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network. → Read More
Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections. → Read More
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more. → Read More
6 updates coming to Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know. → Read More
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel. → Read More
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results. → Read More
Google launches video health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory. → Read More
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories. → Read More
Marketers report Meta bug turning off Facebook ads
Make suer you check your accounts ASAP, since many said their best-performing ads were affected. → Read More
Google shares deeper insight into audience signals in Performance Max campaigns
"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified. → Read More
What Google Partners Changes Mean For Agencies & Clients [PODCAST]
In this week's episode, Greg Finn, Andrea Cruz, and Sam Ruchlewicz talk about what the Google Partners changes mean for agencies and clients. → Read More
The Moral Dilemma Agencies Face with the Google Partners Change
The big changes in the Google Partners program pose a moral dilemma to agencies – compliance or completence? Here's what we can do to take action. → Read More
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. → Read More
What marketers need to know about Facebook’s updated Business Tools Terms
The updates are largely guided by GDPR and go into effect May 25, 2018. → Read More
Instagram makes Stories advertising easier with automatic full-screen support
No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly. → Read More