Mark Gurman, Bloomberg

Mark Gurman


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Past articles by Mark:

Apple Talks Up High-End iPhones in Sign Ultra Model May Be Coming

Apple’s Tim Cook told investors that consumers are willing to pay up for the best iPhone they can get, signaling that even more ritzy models may be on the way. Also: The company won’t replace its outgoing industrial design chief, and Samsung debuts its latest ho-hum phones. → Read More

Apple to Allow Outside App Stores in Overhaul Spurred by EU Laws

Apple Inc. is preparing to allow alternative app stores on its iPhones and iPads, part of a sweeping overhaul aimed at complying with strict European Union requirements coming in 2024. → Read More

Apple Store Employees Chide Union in Rare Display of Pushback

Apple Inc. retail employees pushed back on unionization efforts at a location in St. Louis, with staffers saying they don’t want to be represented by the International Association of Machinists & Aerospace Workers, a labor group that recently attempted to organize the store. → Read More

Elon Musk says Apple has mostly stopped advertising on Twitter

A number of large companies have paused their ads on Twitter since the billionaire acquired the company for $44 billion last month. → Read More

Apple Limits iPhone File-Sharing Tool Used for Protests in China

Apple Inc. has limited the AirDrop wireless file-sharing feature on iPhones in China after the mechanism was used by protesters to spread images to other iPhone owners. → Read More

Apple Pauses Hiring for Roles Outside R&D in Cost-Cutting Move

Apple Inc. has paused hiring for many jobs outside of research and development, an escalation of an existing plan to reduce budgets heading into next year, according to people with knowledge of the matter. → Read More

Apple to Withhold Its Latest Employee Perks From Unionized Store (AAPL)

Apple Inc. is withholding its latest employee benefits from staff who work at its sole unionized retail store, a move that could potentially inflame labor tensions at the technology giant. → Read More

Apple’s Chief Privacy Officer Set to Leave Company for Law Firm

Apple Inc.’s top privacy executive will be leaving the company soon to work at a law firm, according to people with knowledge of the matter, stepping down from a high-profile role at the iPhone maker. → Read More

Apple lays off recruiters as part of its slowdown in hiring

About 100 contract workers were let go in a rare move for the world’s most valuable company. → Read More

Apple Finds Its Next Big Business: Showing Ads on Your iPhone

Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Also: The company slows its pace of acquiring startups, and Peloton embarks on a major overhaul. → Read More

Apple plans to slow hiring and spending for some teams next year

The decision stems from a move to be more careful during uncertain times, though it isn’t a companywide policy. → Read More

Apple Shows AR/VR Headset to Board in Sign of Progress on Key Project

Apple Inc. executives previewed its upcoming mixed-reality headset to the company’s board last week, indicating that development of the device has reached an advanced stage, according to people with knowledge of the matter. → Read More

Apple Executive Who Left Over Return-to-Office Policy Joins Google AI Unit

Ian Goodfellow, a former director of machine learning at Apple, is joining DeepMind. → Read More

Apple Makes It Easy to Work Remotely (Unless You Work for Apple)

The company’s relatively inflexible remote-work policies are inspiring some employees to look elsewhere. → Read More

Robinhood Readies Feature That Lets Users Lend Out Stocks

Robinhood Markets Inc.’s plan to let users loan out their stocks to other financial institutions -- a program known as fully paid securities lending -- is taking shape within its app, part of a push to compete with more conventional brokerages. → Read More

Peloton Got Trapped in Its Trillion-Dollar Fantasy

Fueled by manic demand during the early days of Covid, the company spent the next two years chasing a dream of fitness dominance. → Read More

Key Takeaways From Apple’s ‘Peek Performance’ Product Event

(Bloomberg) -- Here are five key takeaways from Tuesday’s Apple Inc. product event. Click here for our TOPLive blog. The iPhone SE saw its price increase $30 to $429. What do you get for that bump? 5G, a faster A15 chip, more durable back glass, and improved cameras. → Read More

Apple aims to prevent defections to Meta with rare $180,000 bonuses for top talent

Apple has issued unusual and significant stock bonuses to some engineers in an effort to retain talent, looking to stave off defections to tech rivals such as Facebook owner Meta Platforms Inc. → Read More

Apple Puts the ‘Pro’ Back Into the MacBook Pro After Five-Year Detour

Hey, everyone, it’s Mark. Apple finally fixed the MacBook Pro after five years of fumbles. Also: The company’s new products are in short supply, thoughts on the new AirPods versus the AirPods Pro, and how the iPhone maker is stopping short of a vaccine mandate. → Read More

Apple drops Intel in biggest MacBook Pro overhaul in years

Apple took the most aggressive step yet to strip Intel Corp. chips from its computers, announcing more powerful homegrown Mac processors alongside a total revamp of its MacBook Pro laptop computers. → Read More