Lesley J. Vos, Curatti

Lesley J. Vos


Chicago, IL, United States

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  • Curatti
  • CoSchedule App
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  • MediaPost
  • ReadWrite
  • Max. Social Business
  • Clutch
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  • AllBusiness
  • The Social Media Hat
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Past articles by Lesley:

How to Write Great SEO-Friendly Content in 2020

SEO keeps on changing - between 2-3 major updates and who knows how many minor ones each year, there's a lot to keep up with! → Read More

How to Organize Your Remote Team for Better Collaboration and Increased Results

Are you ready to build a remote team for better business results? Follow this strategy and step-by-step plan for better remote team collaboration. → Read More

Semiotics in Marketing: For Your Brand and Your Messaging

Is semiotics purely academic? No. As it turns out, there are plenty of practical applications for marketers. Learn more. → Read More

How To Know If Your Brand Idea Will Convert

A brand sells ideas, not products; and for every idea to convert, it needs to be not merely interesting but also meet brand identity and customer expectations. → Read More

9 Warning Signs Perfectionism is Killing Your Productivity

Before choosing productivity tools and tricks for stellar business management, make sure your perfectionism is healthy enough to prevent you from failures. → Read More

Facebook Writing Secrets for 2019: New Year, New Rules?

How to write powerful Facebook posts to boost clicks and shares: tricks, words, content types, techniques, and emotions behind Facebook writing this year. → Read More

How to Write Amazing Posts With This Awesome Blog Writing Checklist

If you didn’t blog or write content you wouldn’t be here, right? We all use CoSchedule to improve our content projects to blow our blogs up with traffic, conversion, and … → Read More

How to Create Podcasts for Your Marketing Campaigns

Learn the marketing benefits of podcasts, plus how to craft your own episodes. Read More → Read More

How to Grow Your Personal Brand on Facebook [2018 Edition]

Why your personal brand on Facebook is more significant for marketing than a business page. Learn how to grow it in spite of cruel algorithms. → Read More

How to Write Scenarios for Facebook Messenger Bots

Learn key details and steps to writing dialogues for Facebook messenger bots so customers find them natural and engaging. A step-by-step algorithm to follow → Read More

Who Is The Modern Guest Blogger? [Spoiler: She's Not Who You Think]

Guest blogging is a great marketing tool, but the irony is that marketers were those very people destroying this tool before 2014. On January 20 of that year, Matt Cutts declared the death of guest blogging for SEO because filthy marketers turned this respectable tactic into the infernal machine for poor link building. → Read More

Facebook Business Page Optimization: The Latest Trends to Follow

How to optimize your Facebook business page so it engages active followers and meets the updated rules of SEO for skyrocket marketing results. → Read More

12 Business Experts You Should Be Following on Facebook

Facebook is a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. Here are a dozen experts in entrepreneurship, marketing, and leadership that are worth following on Facebook. → Read More

How to Write Facebook Comments That Trigger Positive Feedback

What are the pitfalls of brand communication on social media? In this article learn how to write Facebook comments to engage page fans and draw them into a conversation. You'll also learn how to work with negative comments and not lose your tone of voice. → Read More

The Persuasive Power of Sounds in Blogging

Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them. → Read More

How to Make Your Blog One-of-a-Kind in the Niche

With business blogging on the rise and generating more leads for B2B companies if compared with those that don‘t blog, you might want to focus on your own blog for more SEO benefits and long-term ROI for your business. However, it‘s not all that simple. These five factors are all you need to remember for success. → Read More

Using Psychology to Craft a Killer Landing Page

Editor's Note: Lesley Vos is a seasoned web writer who helps peers develop skills for better articles creation and promotion. Today she joins us to share psychological tactics and visual techniques to develop a better landing page - 2018 is here, but has your landing page gotten to first base yet? You do everything right: data, … → Read More

How to Know It's Time to Update Your Landing Page

In this blog, I'll describe moments that help us, marketers, understand if we need to update landing pages for better conversion. → Read More

Here’s What Your Facebook Posts Should Look Like in 2018

With the latest tremendous decline of Facebook organic reach, here's what you can do to improve it: new rules of social media content creation. → Read More

How to Write Great SEO-Friendly Content in 2018

The rules for writing efficient SEO-friendly texts are ever-changing. Lesley Vos discusses some of the things you will need to know to stay ahead in 2018 → Read More