James Breiner, IJNet

James Breiner


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  • Unknown
  • IJNet
  • GIJN
  • MediaShift
  • PBS

Past articles by James:

5 things sustainable journalism organizations have in common

This research started when our colleague told us he was worried about the future of quality media. He saw traditional media organizations failing as businesses because they were not responding effectively to the challenge from digital media. → Read More

Why financial markets won't save journalism

Money talks. Put your money where your mouth is. Show me the money. We have lots of expressions that equate money with crebility and trust. How people get and spend their money is often the most credible expression of what they value and who they are. We attribute so much value to money and to the way it expresses our true beliefs that historian Yuval Noah Harari declared in his bestseller… → Read More

To succeed as entrepreneurs, journalists must get used to these 'dirty' words

To go out on their own, journalists need to recognize that journalism is a business and that someone has to pay the bills. This means having discussions that make many journalists uncomfortable. → Read More

Credibility Is the New Currency. And that’s Good for Independent Media

Communications lecturer and former Columbus Dispatch business journalist James Breiner on how credibility works to the advantage of independent media. → Read More

Following Facebook's changes, publishers can use these strategies to overcome the loss of traffic

Facebook recently announced a shift away from promoting media, which causes a number of challenges for publishers that relied on Facebook for traffic. Here are some strategies for dealing with the change. → Read More

The New, Smaller Reality for News Metrics

A version of this article was originally published on the author's website. Rather than mass media, the future is niche media supported by fans. Forget about the big numbers of total pageviews per month or unique users per month. Those numbers are misleading and meaningless. → Read More

Independent digital media predictions for 2018

What does this year have in store for journalists? Discover Breiner's predictions, and why he remains optimistic about media in 2018. → Read More

Fact-checkers build networks to stop the flood of fake news

False information is often irresistibly appealing and moves too fast to be stopped — which is why it will take collaboration on a large scale to combat fake news. → Read More

Women Take the Lead at Latin America’s Digital Media Startups

Women are taking a leadership role in the development of digital journalism in Latin America, according to a new study of 100 startups. The study, Inflection Point, by SembraMedia in partnership with Omidyar Network, offers many clues to achieving the elusive goal of sustainability for new digital m... → Read More

How building trust in the media can get people to pay for their news

A representative sample of 2,100 Spanish adults was examined, and researchers found that people who do not trust "the media" are more likely to pay for digital news. → Read More

Why Readers Are More Willing Than Ever to Pay For News

The following first appeared on News Entrepreneurs and on IJNET. Contrary to all the predictions about the public's unwillingness to pay for news when it is freely available online, more publishers of high-quality, in-depth reporting are making money. → Read More

Inside The Washington Post's winning business model

With daily newspapers across the U.S. laying off workers, The Washington Post stands out from the crowd, growing its subscriptions by 145 percent in one year and expanding its staff. Here's how they do it. → Read More

Why reader engagement and loyalty matter more than clicks

For digital-only news media to survive, it will be increasingly necessary to cultivate relationships with readers, writes former ICFJ Knight Fellow James Breiner. → Read More

Why loyalty and trust are today's key media metrics

As studies reveal that measuring news analytics by users or pageviews might not be as effective as previously thought, the importance of a loyal readership has become even more defined. → Read More

How Distributed Content Can Extend Reach, but Weaken Influence for News Organizations

The following is an excerpt from James Breiner's chapter of a book on digital news media that will be published shortly, in Spanish. It first appeared on News Entrepreneurs and also appeared on IJNET. → Read More

Distributed content poses new challenges for publishers

As more publishers choose to distribute their content on platforms like Facebook and Google, they enter into a complex bargain that poses unique challenges to the future of media. → Read More

Universities' media teachings evolve toward entrepreneurial angle

How today's journalism schools are adapting their curriculums to prepare graduates for a rapidly-changing industry. → Read More

12 Roadmaps for Making Digital Media Sustainable

The future of journalism is increasingly digital, mobile and in flux. It is unexplored territory. Like the explorers and navigators of the Renaissance, various organizations – governments, NGOs, journalism groups and universities, among others – have been trying to map the most promising routes... → Read More

Inside Univision’s plan to reach 500 million Spanish speakers worldwide

Univision's Borja Echevarria discusses Univision's strategy for building a successful business model — both in the U.S. and in Spanish-speaking countries around the world. → Read More

Investigative news sites redefine the journalistic business model

Increasingly, "watchdog" investigative news sites are defying conventions of the journalistic business model by building strong, loyal reader bases willing to pay for their news. → Read More