Nat Ives
Wall Street Journal
New York, NY, United States
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Past articles by Nat:
Sam Bankman-Fried Chucks the Crisis Communications Playbook
Instead of avoiding media attention, the former FTX chief has gone full-bore in trying to explain the sudden crash of the once-highflying crypto exchange. → Read More
Watch the Super Bowl Ads of 2022, From Budweiser to Uber Eats
This year’s Super Bowl ads bring the usual attempts at humor and escapism, but with arguably even more celebrities than in most years. → Read More
Optimistic Ad Campaigns Collide With Rise in Covid-19 Cases
Ad campaigns celebrating life after the worst of the Covid-19 pandemic are contrasting with rebounding infections and renewed restrictions. → Read More
Popeyes Releases Diversity Scorecard on Marketing Efforts
Fast-food chain says it will give preference to agencies that are committed to improving racial and ethnic diversity within their ranks. → Read More
Consumers Are More Likely to Use or Drop Brands Based on Racial Justice Response, Survey Finds
People have become more likely to use a new brand or stop using one because of its response to calls for racial justice, according to a new survey. → Read More
CMOs’ Time in Their Posts Continues to Grow Shorter
The tenure of chief marketing officers shrank again last year, falling to an average of 40 months from 41 in 2019, according to the latest Spencer Stuart study. → Read More
7-Eleven Taps ‘Spring Breakers’ Director Harmony Korine for $70 Million Marketing Campaign
The convenience store chain plans to spend more than $70 million this year on the campaign, more than doubling its marketing spending last year, according to a person familiar with the effort. → Read More
Marketers Plan Giveaways for Covid-19 Vaccine Recipients
As the U.S. undertakes the largest vaccination campaign in modern history, two companies are targeting the newly inoculated in what could be the start of the next phase of coronavirus marketing. → Read More
Intel Taps Justin Long, Who Played Mac in Long-Running Apple Ads, to Promote PCs
Justin Long, who for several years in the 2000s played a hipster Mac computer in Apple ads knocking PCs, has switched sides for a new digital ad campaign from Intel. → Read More
Facebook Ad Campaign Promotes Personalized Advertising
Facebook will promote the value of targeted ads to businesses and consumers in a new ad campaign. → Read More
Super Bowl LV: See the Ads Released So Far
The Super Bowl commercials marketers have released before the game this year make only a few allusions to the pandemic that upended the globe since the last National Football League Championship. → Read More
Super Bowl 2021 Commercials: See the Ads Released So Far
The Super Bowl commercials marketers have released before the game this year make only a few allusions to the pandemic that upended the globe since the last National Football League Championship. → Read More
Super Bowl 2021 Commercials: See the Ads Released So Far
The Super Bowl commercials marketers have released before the game this year make only a few allusions to the pandemic that upended the globe since the last National Football League Championship. → Read More
Uber Eats Reunites ‘Wayne’s World’ for a Super Bowl Ad
Uber Eats, the online food-delivery service owned by Uber Technologies, will run a commercial during the Super Bowl on Feb. 7. The game will also feature an ad from rival DoorDash. → Read More
Budweiser Skips Super Bowl Ad, Promises Vaccine Education Instead
Anheuser-Busch said it won’t devote a Super Bowl commercial to its flagship Budweiser beer brand this year for the first time since 1983. → Read More
Echo of Coronavirus Didn’t Keep Beer Drinkers From Corona
Corona sales have held up, despite reports early this year that the pandemic could damage a beer brand with a suddenly awkward name. → Read More
The Tricky Task of Selling Las Vegas to Tourists During Covid-19
The city’s chief marketing official talks about getting the right tone—and how it’s working. → Read More
Cameo Pitches Its Custom Celebrity Videos for Business-to-Business Marketing
Cameo, a company that helps fans hire celebrities from Snoop Dogg to Rosie O’Donnell to record custom videos for birthdays and other occasions, believes it has a new revenue opportunity: pitching its stable of actors, athletes and influencers for business-to-business sales. → Read More
Facebook CMO Antonio Lucio to Exit
Facebook Chief Marketing Officer Antonio Lucio is leaving the company, a company spokesman said. His last day on the job will be Sept. 18. → Read More
Marketers Extend Their Social-Media Scrutiny Beyond Facebook
IPG Mediabrands, a media planning-and-buying group within ad-agency giant Interpublic Group of Cos., has begun what it says will be a quarterly report comparing top social media platforms’ content policies and practices. → Read More