Robin Fray Carey
Social Media Today
New York, NY, United States
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Past articles by Robin:
Twitter: You Can’t Live Without It
I’ve often thought that if Twitter, for all its beleaguered current status, didn’t exist, we’d have to invent it. What was everyone’s first reaction last week to Fox Sports going down during → Read More
The 2016 Social Shake-Up Conference Scheduled for May
Social Media Today is thrilled to announce that we will be back in Atlanta for the fourth annual The Social Shake-Up conference on May 24 and 25, 2016. This year we’ll explore why social is the soul of digital. → Read More
A Blab With Shel Israel, One of the Smartest, Hippest People I Know
I’m really thrilled that Shel Israel, author of the new book, Lethal Generosity, will be available for a Blab conversation on Thursday, November 5 at 1 pm Eastern. It will be his first Blab (and → Read More
Help Social Media Today Serve You Better
In August, our entire team at Social Media Today went through an extensive, two-day workshop to learn more about how our primary audience—the mid to large-sized enterprise practitioners—experiences our site, our events, and our communities. → Read More
What We Have Here Is No Longer a Failure to Communicate
On our recent webinar, “Breaking Social Out of Its Silo,” Danielle Gerson of Tracx, which sponsored the webinar, led us off with the all the advantages that companies accrue once a listening and → Read More
Authentic Advertising: Is There Such a Beast?
Social Media Today brought its old friend, Frank Eliason, back to talk about how brands can engage authentically in the new world of social and digital communication. Known as “the most famous man in customer service,” Frank, as always, was controversial and passionate in his view of the need for truth, justice (for customers) and the (socially connected) way. → Read More
Live from the Social Shake-Up 2015
Live from The Social Shake-Up taking place in Atlanta right now! Follow along using #socialshakeup15 → Read More
From Data to Decisions: Social Insights for Better Campaigns
It’s always a pleasure to tap into the considerable brain power of Spredfast’s Chris Kerns, author of Trendology, and upcoming speaker at The Social Shake-Up. During last week’s webinar, also sponsored by Spredfast, we were able to bounce Chris’s theories about putting data into action with Andrew Ashton of Yum Brands. → Read More
IBM's New Way to Work Roadshow: Coming to a City Near You
One of the greatest thrills in my business life happened when Social Media Today first began work for IBM. I had covered IBM as a social company way back in 2006 as I was getting SMT off the gro → Read More
SMToolbox: Into the Content Marketing Breach Enters Uberflip
I was recently introduced to Uberflip by the amazingly at-scale connector, Jeff Hayzlett, and caught up with their VP Marketing, Hana Abaza. “We’re almost a next-generation CMS for content marketers," she told me. "They need a much more sophisticated, light-weight CMS just for content. Not to replace WordPress and other platforms, but a more specific tool for content management.” → Read More
Cloudwords: Solving a Content Marketing Pain Point, One Language at a Time
If you have enterprise responsibility for your content marketing, you know well that the time it takes, and the expense, to take a great piece of content to a global and fragmented audience is daunting. You create a great E-Book on, say, marketing automation and it’s months later that it sees the light in The Phillipines or China, for example. Here comes Cloudwords to the rescue. → Read More