Mark W. Schaefer
Medium
Tennessee, United States
Contact Mark
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Mark:
Why the content marketing future is NOT in video – Mark Schaefer –
A friend and I were recently discussing the many forecasts of video content taking over the internet. “I don’t see it,” he said. “Personally I am not a big video content consumer. My son and I will… → Read More
Don't Forget This One Crucial Thing When Launching Your Business or Product
Overlooking a marketing plan is a startup's recipe for disaster. → Read More
The three biggest social media problems are NOT social media problems
I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle. But more often than not, when… → Read More
The world is flat, if we let businesses keep it that way
Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman. The book… → Read More
Stop creating Random Acts of Content
I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had… → Read More
What to do if the president tweets you
The world's most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you? → Read More
The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable? → Read More
20 Ideas to super-charge your social media network strategy
Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network. → Read More
20 Ideas to super-charge your social media network strategy
Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network. → Read More
Why it's a very good sign that people don't read your content
Research shows that most people don't read your content before they share it. Here's why this may be the best news your business could receive. → Read More
Are you unknowingly supporting hate speech?
Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment. → Read More
Do targeted Facebook ads work as well as we think?
Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads. → Read More
Why it's OK to be a social media guru
We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it. → Read More
Why Instagram will not kill Snapchat
Instagram and Snapchat are at war as Facebook takes aim at its social messaging rival and its young audience. But don't count out Snapchat yet. → Read More
How your personality aligns with social media content types
If you're trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started. → Read More
How your personality aligns with social media content types
If you're trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started. → Read More
Finally, the truth about social media and customer engagement
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we're asking the wrong question. → Read More
Finally, the truth about social media and customer engagement
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we're asking the wrong question. → Read More
My journey to the edge of sanity and back
Mark Schaefer describes the "Big Bang" of his life and dispenses hope for overcoming the edge of sanity, defeat, and instability in a life. → Read More
Batman, Pokemon, and the heart of marketing
There's lots of lovin' and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing → Read More